How Really Smart Lawyers are Using Video on the Web (to Get More Cases)

Want to jump onto video but don't know where to start? You need to read this book, written by my good friend Tom Foster of and myself, to get you motivated. You'll learn tons of useful information about why video is so important to market your practice and why it's the future of the internet. Continue reading

Attorney Video Marketing is Complicated-Learn Why

Why is creating lawyer video to market your practice so complicated? Can't you simply press the 'record' button upload your video to YouTube? You could, but you don't want to. Watch the video to learn why you have two choices as an attorney if you are interested in creating video. You can either learn how to do it yourself, or you need to hire an experienced video production company to get you onto video with a turn-Key system. Continue reading

Video for Lawyers: 3 Reasons Why You Won’t Hire Me

You've decided to produce videos to market your law practice. You're now looking for a video production company. Here are 3 reasons why you won't hire me: 1. I'm too expensive 2. I'm an attorney with years of experience creating and producing educational videos 3. You don't want the commitment of creating video over 6 or 12 months There. I've said it. These are the main reasons why you will not hire me. Now, I'm going to address each one and by the end of this article, you decide whether you need to hire me. AM I TOO EXPENSIVE? Most video production companies charge anywhere from $2,500-$35,000 to create attorney video. You can get the cookie-cutter video where they use a template that you cannot deviate from and get only one video clip, or at the other end of the spectrum you get a custom video channel with 3 or 4 video clips. Continue reading

Free Attorney Video Marketing Webinar

FREE WEBINAR: Putting videos on your law firm websites can result in dramatic traffic increases for your firm website. Learn how and why video is so important. Learn Gerry's 10 Commandments for Using Attorney Video; Find out why creating video is expensive and what you can do to minimize your cost. Importantly find out what ethical considerations you need to consider along with how to actually create those great looking videos. Your host will be New York Attorney Gerry Oginski Continue reading

Video Marketing for Lawyers: Don’t be Condescending

It should go without saying, but unfortunately, I need to say it. Why? I was watching a video clip of a New York personal injury attorney who appeared to be offering good content to his viewers with a few video clips. Then, I was thrown for a loop when, in an introductory video he instructed his viewers that before asking a question that would be relayed to him, they should explore the [few] videos on his site to see if those videos answer their question. Continue reading

Video Marketing for Lawyers-Behind The Scenes In Your Office

An excellent example of how to get a viewer interested in you can be seen with a video posted by the White House. "The White House?" Yes. It appears that the president's communication team clearly "get it" in terms of connecting the public with what the president does on a daily basis. This video clip gives a "behind the scenes look" at what the president does when responding to personal letters he receives each day. Continue reading

8 Reasons Why Attorney Video is Not For You

WARNING: This list is not for the thin-skinned or faint-hearted lawyer. 1. You don't know why you should. 2. Nobody would want to watch you anyway (except your family). 3. You're lazy. 4. You like the # of calls you're getting from the yellow pages. 5. You have no desire to market yourself on the internet. 6. It's beneath you to talk about what you do on camera. 7. You don't look good, and have a radio face. 8. You don't sound good and would rather pay 'talent' to appear for you. This list is for those attorneys who fail to take action when presented with the opportunity to dominate their area of law. Continue reading

If You Could Get More Clients While You Sleep, Would You Think it was Hype?

A title like that definitely sounds too good to be true. But it's not, when you set up a legal marketing system that works for you 24 hours a day seven days a week. In this e-mail I'm not going to sell you anything. Nor am I going to convince you to create attorney video. Rather, I'm going to educate you about the benefits of creating video to educate your potential clients. Once you recognize the true benefits of creating an ongoing series of videos you will soon realize that the title of this article is true. If you create educational and informational video you will clearly do something that 98% of other attorneys are not doing today on the Internet. You already know that I am a big proponent of creating useful information for potential clients who are looking for an attorney online. Continue reading

Video Marketing for Lawyers: Does Your Video Co. Blog About Your Video?

You've created content for your video. You shot your video. Your video production company edited your video and now it's finalized and ready to be posted to the video sharing sites. They also agreed to post it to your website...for free! Do they now say "Have a nice day?" Did your video production company agree to optimize your video so the search engines would index it and make it easy to find? Or did they say "Have a nice day?" Maybe they offered you an ala carte menu where you could pick and choose their video services. If you wanted to have your video search optimized, you'd have to pay extra. Hmm. Continue reading

Video Marketing for Lawyers: What's The Difference Between a Porsche and a Hyundai?

Both have four wheels. Each has a steering wheel. They both transport you from point A to point B. They both have headlights, tail lights, a gas pedal and a brake. Each has accommodations for people to sit in comfort while traveling. So what's the difference between the two cars and why does this apply to creating attorney video? I'm glad you asked. The difference is night and day. One is a high-performance sports car. The other is an economical way to get around. Why does this apply to creating attorney video? Simple. Continue reading


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman