“What?!”
“What do you mean it doesn’t work? Isn’t that what you’ve been preaching about for the longest time?”
Yes I have. But I have a secret. A secret I do not want to share with my competitors. You see, the reality is…
A great place to learn about creating and improving video for lawyers.
Tag Archive: lawyers
Two Really Smart Attorneys Are Shooting Video on Monday
This Monday, two very smart attorneys will be creating video to help market their law practices.
They are both eager and excited to begin their journey of creating video that will help them stand out from the crowd and improve the conversion rate for their online viewers. Each one has already met with me during our mastermind strategy session where I map out the content that they will use to create their initial eight videos.
During our mastermind session I give them a formula that I personally use to create content that compels a viewer to pick up the phone and call. This also provides a blueprint for the attorney for all videos that they create on their own after the initial video shoot is over.
Lawyer Video Marketing-A quick video (with great music!)
An attorney is looking to market his law firm using online video, but doesn’t know where to start or what to ask. Watch the video to learn more.
Legal Broadcast Network Interviews Attorney Gerry Oginski
Scott Drake discusses video marketing with New York Medical Malpractice & Personal Injury Trial attorney Gerry Oginski.
Oginski produces his own video and distributes the content to his website and other 3rd party sites. He uses video as his primary marketing tool.
How Really Smart Lawyers are Using Video on the Web (to Get More Cases)
Want to jump onto video but don’t know where to start?
You need to read this book, written by my good friend Tom Foster of Fosterwebmarketing.com and myself, to get you motivated. You’ll learn tons of useful information about why video is so important to market your practice and why it’s the future of the internet.
Attorney Video Marketing is Complicated-Learn Why
Why is creating lawyer video to market your practice so complicated? Can’t you simply press the ‘record’ button upload your video to YouTube? You could, but you don’t want to.
Watch the video to learn why you have two choices as an attorney if you are interested in creating video. You can either learn how to do it yourself, or you need to hire an experienced video production company to get you onto video with a turn-Key system.
Video for Lawyers: 3 Reasons Why You Won’t Hire Me
You’ve decided to produce videos to market your law practice. You’re now looking for a video production company. Here are 3 reasons why you won’t hire me:
1. I’m too expensive
2. I’m an attorney with years of experience creating and producing educational videos
3. You don’t want the commitment of creating video over 6 or 12 months
There. I’ve said it. These are the main reasons why you will not hire me. Now, I’m going to address each one and by the end of this article, you decide whether you need to hire me.
AM I TOO EXPENSIVE?
Most video production companies charge anywhere from $2,500-$35,000 to create attorney video. You can get the cookie-cutter video where they use a template that you cannot deviate from and get only one video clip, or at the other end of the spectrum you get a custom video channel with 3 or 4 video clips.
Free Attorney Video Marketing Webinar
FREE WEBINAR: Putting videos on your law firm websites can result in dramatic traffic increases for your firm website. Learn how and why video is so important. Learn Gerry’s 10 Commandments for Using Attorney Video; Find out why creating video is expensive and what you can do to minimize your cost. Importantly find out what ethical considerations you need to consider along with how to actually create those great looking videos.
Your host will be New York Attorney Gerry Oginski
Video Marketing for Lawyers: Don’t be Condescending
It should go without saying, but unfortunately, I need to say it. Why?
I was watching a video clip of a New York personal injury attorney who appeared to be offering good content to his viewers with a few video clips. Then, I was thrown for a loop when, in an introductory video he instructed his viewers that before asking a question that would be relayed to him, they should explore the [few] videos on his site to see if those videos answer their question.
Video Marketing for Lawyers-Behind The Scenes In Your Office
An excellent example of how to get a viewer interested in you can be seen with a video posted by the White House. “The White House?” Yes.
It appears that the president’s communication team clearly “get it” in terms of connecting the public with what the president does on a daily basis. This video clip gives a “behind the scenes look” at what the president does when responding to personal letters he receives each day.
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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