lawyers

Great Legal Marketing SuperConference- Highlights

This two-day event, run by Ben Glass, Tom Foster & Rem Jackson took place in Arlington, Virginia in a beautiful hotel just 2 miles from Reagan National Airport. Continue reading

Lawyers Video Studio Nov. 10′ Online Newsletter

Here's this month's new online newsletter here in the Lawyers Video Studio. I profile two really smart attorneys, Jack Carney-Debord a personal injury and family law attorney in Ohio, and personal injury attorney Brent Adams from North Carolina. Continue reading

My iPhone4 Experiment

I was at the Apple store recently. A shiny new object caught my attention. It was a handheld device that looked like no other. No, it wasn't an iPad. No, it wasn't a new iMac. Instead, it was the new iPhone4. I went to the Apple store to get my son's Macbook pro fixed and after that was taken care of, I began to explore. This new communication device looked interesting. I freely admit I use a Blackberry with Verizon. I started playing. I was most interested in the video capabilities of the new phone. The screen resolution was outstanding. It played YouTube videos flawlessly and crisply. Even in a crowded store, I was able to listen to myself talk in one of my videos (my wife says I do that all too often!). Continue reading

3 Myths of Video Marketing for Lawyers

3 Myths: 1. You need the best video equipment to create attorney video; 2. You need the most expensive video camera to create great video; 3. You need the most technologically advanced computer to edit your videos. You just bought the latest and greatest video camera to shoot your attorney video. You got the best price for the most advanced camera on the market. Do you think a viewer can tell the difference between a video created with a $500 camera and one made with a $1,500 camera? Continue reading

Video Lawyer Marketing: Is Editing The Most Important Part?

Some might say yes. Others say “Phooey. I’ll just press record and then when I’m done, simply upload right to YouTube.” Besides content, editing is way up there in terms of importance and here’s why: 1. You’ve got to make your video direct and to the point. If you don’t edit out the garbage and excess verbiage, your viewer will be turned off. Continue reading

Should You Upgrade Your Video Equipment?

Chances are you have a video camera with flash memory. It will hold a memory card, maybe 8GB or 16GB. If you're really on the cutting edge, you will probably have a Class 6 high capacity memory card. As most of you know, tape-based video has gone the way of the 8-track (for those of you old enough to remember what 8-track is). Continue reading

Does Video Blogging For Attorneys Work? “No,” Says Attorney Gerry Oginski

"What?!" "What do you mean it doesn't work? Isn't that what you've been preaching about for the longest time?" Yes I have. But I have a secret. A secret I do not want to share with my competitors. You see, the reality is... Continue reading

Two Really Smart Attorneys Are Shooting Video on Monday

This Monday, two very smart attorneys will be creating video to help market their law practices. They are both eager and excited to begin their journey of creating video that will help them stand out from the crowd and improve the conversion rate for their online viewers. Each one has already met with me during our mastermind strategy session where I map out the content that they will use to create their initial eight videos. During our mastermind session I give them a formula that I personally use to create content that compels a viewer to pick up the phone and call. This also provides a blueprint for the attorney for all videos that they create on their own after the initial video shoot is over. Continue reading

Lawyer Video Marketing-A quick video (with great music!)

An attorney is looking to market his law firm using online video, but doesn't know where to start or what to ask. Watch the video to learn more. Continue reading

Legal Broadcast Network Interviews Attorney Gerry Oginski

Scott Drake discusses video marketing with New York Medical Malpractice & Personal Injury Trial attorney Gerry Oginski. Oginski produces his own video and distributes the content to his website and other 3rd party sites. He uses video as his primary marketing tool. Continue reading

Testimonials

I think that video is the future and you’re looking 5 years down the road, I think that the importance of television and radio are going to diminish and the importance of internet is going to rise. I think that anybody seeking to get a competitive advantage in their market needs to take the initiative and work on that now. And this is an opportunity to get in ahead of the curve and gain a competitive advantage.

Steve Kramer
Kramer Law Firm