Some lawyers want to know how many views my videos get. Others want to know how they will know who is watching their videos; how much of the videos are watched and when the video is seen.
What these lawyers fail to recognize is that the number of views your videos generate are meaningless if the video fails to convert your viewer to a caller.
Some attorneys will just know. Others will wait and watch what their colleagues are doing. Still others will never get around to picking their heads up from their work to wonder what all the fuss is about.
Which lawyer will you be?
I believe there are three kinds of lawyers. I happen to have been all three at different times in my legal career.
* The workhorse
* The rainmaker
* The marketer
The workhorse is typically an attorney who…
Have you taken advantage of the opportunities you have today?
Have you lived your life with passion?
My good friend Rob Anspach advocates living your life with passion and by doing so it will make you wildly successful. I agree with him.
What are you going to do today that is different than yesterday that will change your practice and your life? If you can’t answer that question, you need to re-think where you’re going and what you want from your law practice and your life.
Let’s say you own a watch company. You compete with Rolex, Breitling, Omega, Movado, Festina, Frederique Constant, Alpina, Citizen, Seiko among many others. How do you market your watches?
Don’t they all just tell time?
Don’t they all have an hour hand and a minute hand? (Assuming it’s not a digital watch).
Don’t they tell you time in a 12 hour period? Most have a date. Some have a day and date. Some are automatic winding; some are quartz and require a battery. Some use light to power their watches.
Some use rare metals like titanium; others use gold. Most are stainless steel. Some can go down to 5000 feet in the ocean, others are simply water resistant and never make it past the bathroom sink. Still others cannot go in any water at all. Of course there are many styles, models and colors to suit every interest. Most importantly, how do you set yourself apart from all your competitors if every one of these time-tellers does the same thing?
Some might say yes. Others say “Phooey. I’ll just press record and then when I’m done, simply upload right to YouTube.”
Besides content, editing is way up there in terms of importance and here’s why:
1. You’ve got to make your video direct and to the point. If you don’t edit out the garbage and excess verbiage, your viewer will be turned off.
You’ve made a conscious decision that you need to create video to market your law practice. There’s a lot of stuff on the web by various “experts” who tell that it’s easy; it’s hard; it’s easy as long as you buy my stuff to do it; it’s easy provided you follow my hundreds of steps to create quality video, and more.
The problem with most of these so-called experts is that they don’t really tell you how “easy” this really is. In fact, it’s not easy. It’s difficult and here’s why.
If you are an attorney looking to create a fresh, innovative and interactive website, then I strongly encourage you to contact Tom Foster at FosterWebmarketing.com. I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys. I created this testimonial to help other attorneys benefit from Tom’s expertise. I was not asked to create this testimonial nor am I being paid anything for it. I encourage you to take a look at my own website that Tom maintains, New York Medical Malpractice & Personal Injury Trial Lawyer, and then, contact any of the 200 law firms who currently use him to see what they have to say.
If you are an attorney looking to create a fresh, innovative and interactive website, then I strongly encourage you to contact Tom Foster at FosterWebmarketing.com. I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys. I created this testimonial to help other attorneys benefit from Tom’s expertise. I was not asked to create this testimonial nor am I being paid anything for it. I encourage you to take a look at my own website that Tom maintains, New York Medical Malpractice & Personal Injury Trial Lawyer, and then, contact any of the 200 law firms who currently use him to see what they have to say.
