lawyer

Today’s Lawyer Video Marketing Blog Post is Really Short & Sweet…

How can I help you with your lawyer video marketing? Continue reading

Why Would I Intentionally Misspell the Word “Lawyer” in an Attorney Video? Gerry Oginski, Founder of the Lawyers Video Studio Explains

Some might think that intentionally misspelling a word would appear sloppy and unprofessional to a viewer. There is some truth to that. However, a consumer who appreciates your content will easily overlook a small spelling mistake in one instance. Keep in mind though they will not be so lax if you have multiple spelling and grammar mistakes and it is obvious that nobody bothered to proofread your graphics or the text that accompanies your attorney video. Continue reading

Law Student Says My Educational Videos Offer Better Explanations than His Law Professors

Importantly, if you don't know what content your ideal client NEEDS, how then can you create video content that they are looking for and are craving to watch? Continue reading

Why Create Educational Video to Market Your Law Firm?

Video allows a viewer the ability to see us, hear us and get to know us before they ever meet us. Being a great lawyer is only one key component to success. Learning how to market your law firm using video is the next key. You got paid to practice law. You were helping people solve their legal problems. You may have had mentors or experienced lawyers you could turn to for advice. However, most of you have never been taught how to get new cases. Most lawyers coming out of law school have no idea how to make it rain. Continue reading

“Why Would You Go to a Legal Marketing Seminar?” an Attorney Asked Me Recently at Great Legal Marketing

In October, I attended a two-day seminar in Virginia called Great Legal Marketing run by Ben Glass, Tom Foster and Rem Jackson. During one of the breaks, a newcomer to this event asked me why I came to this seminar if I already know so much about video marketing and lawyer marketing. Continue reading

“You Call Me Every Month!” said my client. How To Use a Unique Marketing Advantage in Your Attorney Videos

I hear these stories often from clients and friends of clients who have gone to attorneys who simply ignore them once they walk in the door. I recognize that those attorneys are probably hard-at-work on their cases. The problem is that they fail to communicate Continue reading

What is the Transformational Value You Provide to your Consumers & Potential Clients?

The reality is that if you are not offering transformational value, your consumers and clients have no reason to hire you. You can be the best attorney at what you do, but if you cannot deliver that message... Continue reading

Why Do My Videos Generate Calls & Emails From Out of State Viewers?

I began asking these callers why they would call me, knowing full well I only practice law in the state of New York. I would ask them what prompted them to pick up the phone and call me instead of all the lawyers who practice in their state. Continue reading

Great Legal Marketing SuperConference- Highlights

This two-day event, run by Ben Glass, Tom Foster & Rem Jackson took place in Arlington, Virginia in a beautiful hotel just 2 miles from Reagan National Airport. Continue reading

Attention Lawyers Who Advertise on TV

Did you know that this style of marketing is known as "Interruption-based marketing?" You are interrupting TV watching patterns in the hope and expectation that a viewer will see your advertisement and have a burning desire to pick up the phone and call you at that moment. Continue reading

Testimonials

I think that video is the future and you’re looking 5 years down the road, I think that the importance of television and radio are going to diminish and the importance of internet is going to rise. I think that anybody seeking to get a competitive advantage in their market needs to take the initiative and work on that now. And this is an opportunity to get in ahead of the curve and gain a competitive advantage.

Steve Kramer
Kramer Law Firm