lawyer

A Cheap Marketing Ploy…What a Car Dealer Did to Annoy the Heck Out of Me

Don’t you think they’d have a better customer interaction if they spent a few more dollars to fill the damn tank than have me rant in a blog post and tell all my friends about this stupid half-assed attempt at marketing? Continue reading

Why Are Attorneys Still Uploading Their TV Commercials to YouTube?

Does the TV agency who made the commercials really think that anyone...and I mean anyone, would ever voluntarily want to watch a 30 second TV commercial of an attorney Continue reading

The Enchanting Lawyer, Jacob Sapochnick Interviews Gerry Oginski about Video Marketing

It doesn’t matter how long you have been doing video marketing, stop what you are doing right now and watch my interview with Gerry Oginski. Continue reading

Attorney Marketing: How to Ethically Kick Your Competitors Out of Your Online Video Space

You recognize that their videos are not optimized. You see that their videos are not compelling. The videos they created are highly polished but have nothing to do with their consumers. The videos are lawyer-centric. Continue reading

Why Using a Teleprompter is Bad For Lawyers Who Create Video to Market Their Law Firm

First, a teleprompter is simply a glorified laptop that spits out a verbatim transcript of what you want to say. Continue reading

4 Biggest Screw-Ups in Your Attorney Marketing Video

How can you expect to generate trust with someone who is watching your video if you don't introduce yourself and tell them who you are? Continue reading

3 Strategies to Get Your Viewers Annoyed So They Don’t Watch Your Legal Marketing Videos

What can you tell them without giving them the law? That’s a secret...really. That’s what I share with the attorneys who participate in my video programs here in the Lawyers Video Studio. (If you want to be one of those really smart attorneys who participate, I encourage you to explore our different video programs to see which one is right for you.) Continue reading

3 Tips To Be Engaging in Your Great Attorney Marketing Videos

Then get energized. Get enthusiastic. Start talking and remember those three points above. Guaranteed to work. Continue reading

NEWSLETTERS! Get Your Law Firm Newsletters Here! Do You Have One?

For years (since Spring 2004) I have had a newsletter. I started it doing a quarterly text-only newsletter. It was single sided. It had content nobody else had...a never ending fictional story about a guy who could predict the future, a trivia game, fun articles and information. Continue reading

Podcast Interview: Setting measurable goals and video marketing with Gerry Oginski

He has reached new heights in his practice and client development by integrating video marketing into his firm, and shares with the Happy Go Legal listeners how he has been able to set and achieve measurable goals and share great resources with others. Continue reading

Testimonials

I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC