“Is that it?” I asked.
“No. My partners and I joined a live webinar that this New York trial lawyer gave online. It was fascinating. He went beyond his lecture at the legal marketing seminar. The interesting thing about this guy is that he wasn’t selling anything at all. He was simply teaching us how and why video marketing works. He was explaining how he was using it and how he was helping other lawyers in every practice area use video to stand out from the crowd.”
Hello everyone, I’m now back from my trek to Nepal for a month now and I have to tell you that my coverage of two lawyers is so different from the people I encountered in the jungle. I am fascinated by these two different lawyers and how they approached their marketing goals.
Hello everyone, I’m back from my trek to Nepal where I was covering atrocities in the jungle. Today I’m covering a tale of two lawyers. In one corner is the Do-It-Yourself lawyer. In the other, a Done-For-You lawyer. Let’s give them proper names. The DIY lawyer is Alex. The DFY lawyer is Dave. Here’s the tale of the tape:
Savvy lawyer knows that relying on old style marketing isn’t working well now and he needs to do something different. Ego driven lawyer knows he’s the best at what he does. He gets results. His clients love him. Other lawyers send their cases to him. FACTS:
So many times I watch an attorney video and scratch my head wondering “What was he thinking?” I’m referring to the description box. Lawyers, their employees, servants, agents, vendors and gofers put nonsense in their description box. One of the most important pieces of information you can put in your description box is your url address for your main website.
Try this experiment. Set up your video camera on your receptionist who answers your phone. Don’t tell her. Let the video record about an hour. Play it back in the evening while you’re decompressing after a long day. Pay attention to how the phone is answered, what is said and importantly how it’s said.
If you think you can ‘wing it’ because you’re such a great attorney, let me tell you, you’re wrong. If you think you won’t screw up during your video shoot because you’re such a successful lawyer, let me tell you, you’re wrong. If you think you know how to present your material without preparing, because you know the law inside and out, let me tell you, you’re wrong.
You’re never going to believe what 2 new announcements are coming here in the Lawyers Video Studio. Really cool things for lawyers across the country. I’ll give you a hint…
(1) My new book with a really cool interactive feature and
(2) A brand new program geared just for the do-it-yourself attorney.
You upload your new video, but fail to set it to high-definition video. Hi-definition video is typically 720p or 1080p. You fail to compress your video in order to have a small manageable file you can upload quickly. Ever wonder why it takes you hours to upload your video? Because you have not compressed at in the proper format using the right compression program. You don’t make use of spotlight annotations.
Show them how video works.Take them to YouTube and type in their practice area and geographic area, i.e. New York Medical Malpractice attorney. Then filter the results by the upload date. Search for most recent videos first.
