The next most important concept is understanding how to convert an online viewer into a caller. This is your entire goal when marketing your message. Ask the video company you are trying to hire whether they know what triggers will convert an online viewer into a caller. Continue reading →
You think you can create a handful of legal marketing videos one time and continue to be found in this sea of video messages? Not a chance. Seven or eight years ago, yes it was easy to be found. Continue reading →
If you have started creating video to market your law firm online, how are your videos working for you? Are they generating interest? Are they generating calls? Are viewers interacting with you? Are they sharing your videos? Continue reading →
I still see attorneys do the ‘fake interview’ legal marketing video. The problem is that it’s a one camera setup, which means there’s no actual interviewer. The other problem is that you have no Continue reading →
Today was the first time that my YouTube analytics showed that my videos are watched more than 16,000 times in a given 30 days. The exact number was 16,278 views. These are all organic views. Continue reading →
If you are considering hiring a video company to create your great educational content, ask them specifically whether they provide you with a human transcribed transcript of every single video you create. If not, ask them “Why not?” Continue reading →
He is the solo practitioner that pretty much dominates the web for anything medical malpractice in New York, and frustrates the hell out of all the “big guys” that spend millions and millions of dollars. He’s tenacious, he’s very good at what he does, and he’s just “killing it”. In fact, he’s actually beating me in a lot of categories for video for lawyers. He is organized and methodical as both an attorney and as a video master. I would advise anybody that’s looking to do videos to talk to Gerry about his services.