If you missed my attorney video webinar in December, you definitely do not want to miss this one on March 17, 2010 (St. Patricks day) at 12:00 noon (Eastern time).
Legal marketing expert Larry Bodine is hosting this seminar, and I’ll be explaining the importance of why you need to be on video to market yourself in today’s economy.
It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.
Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.
My watch needed a new battery the other day. It’s a Seiko diving chronograph. Steel bracelet, multi-function display, with day/date/time/stopwatch/ alarm and count-down timer. Oh yes, did I mention it tells time both analog and digitally? It’s really cool.
Well, I decided to take it into a little jeweler’s shop on the same street as my office. I dropped the watch off, told them I needed a new battery, and I’d be back in 10 minutes.
In this week’s Technolawyer feature, YouLaw, I review an attorney video about forclosures. The attorney gives great information, but something about the video just distracted me. Read the blurb below and then click on the link below to read the full review at Technolawyer.
You know the train I’m talking about, and it’s not the 6:19 pm train from Grand Central to Westchester. It’s the train that gets you more clients. Some call it the money train. Others use a surfing metaphor; you need to ‘catch the wave’ or ‘ride the wave’ to capture more clients and generate more profit.
You may be thinking “What is Gerry talking about?”
Here we go…
Lawyers who have not started to use video to market their practice are losing money big time. You’re leaving money and clients on the table. If that’s ok with you, then…
