What’s more important to you? Accumulating CLE credits or learning how to improve your bottom line and convert online viewers into callers?
Don’t get me wrong. I like listening to boring CLE lectures as much as the next attorney. I’m required to rack up a certain number of CLE credits each year, just like you. I like having the same speakers talk about the same trial tactics seminars I’ve been listening to for more than 21 years. Don’t get me wrong…I’ve learned a lot from these attorneys. I’ve also gone to ‘marketing’ seminars put on by the bar associations with these same personal injury and medical malpractice lawyers. I honestly can say that I have not learned much there. I wish someone had instead directed me to Dan Kennedy and Bill Glazer (direct response marketers that teach other people how improve their bottom line).
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Tags: attorney, attorney video, gerry oginski, lawyer, lawyer marketing, lawyer video, lawyer video marketing, legal marketing, new york, video marketing, video producer, video production, web video
I am always looking on the web for video production companies that offer good value for your money.
I came upon Martindale-Hubbel’s video service and thought you’d want to know what they charge for creating video. Then you can compare it to what I offer and ask yourself which has a better value.
To create a 1 minute video, they charge…
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Tags: attorney, attorney video, attorney video marketing, lawyer, lawyer video, lawyer video marketing, marketing, martindale-hubbel, video, video producer, video production
PRODUCTION
This is it. The video shoot. A team of people come in and take over your office. They’re setting up lighting, setting up their video camera, plugging in electrical devices, setting up sound equipment and microphones. If they’re really good, it will take them about 20-30 minutes to set up their equipment. It takes me 10-15 minutes when I do my video shoots.
Then there is the calibration of lighting and sound checks to make sure everything works properly. You must do a white balance calibration in order for the camera to know what is really white. The camera then adjusts all other colors accordingly. If you do not set your white balance, I guarantee your video will come out dark and the results will be poor.
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Tags: attorney video, law firm video, lawyer video, lawyer video marketing, marketing, new york, online video, producer, video producer, video production, web video
In this month’s ABA Law Practice journal magazine, the featured article is written by yours truly.
The theme of this month’s magazine is SMART MARKETING: IDEAS YOU CAN USE TO GET YOUR FIRM BACK IN THE GAME. Take a look and tell me what you think about the article.
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Tags: attorney, attorney video marketing, lawyer, lawyer video marketing, online, video, video marketing, video marketing for attorneys, video marketing for lawyers, video producer, video production
Frank Kern, in case you didn’t know, is the biggest online information marketer anywhere. Truly. Anywhere.
He’s the man responsible for many multi-million dollar online product launches. Many of his own included. He’s the one that most other online marketers follow. He clearly sets the standard for everyone else to follow. “Why the headline, and what does this have to do with attorneys creating video?” I’m glad you asked. I’m on Frank’s email list (along with at least 400,000 other people) and I’m going to post it here so you see how important his comments are:
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There are video companies who charge attorneys $5000 to create a one minute video. There are some very big well-known website companies that will charge you anywhere from $2,500 all the way up to $35,000 to create video for you. There are wedding videographers who will charge you $500 for a 30 second video that is nothing more than a template for a commercial. The problem with different video companies is comparing apples to apples. Each video production company offers you certain benefits and features that make it difficult to compare with other video companies.
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Tags: attorney, attorney video marketing, gerry oginski, lawyer, lawyer video marketing, new york, video, video for lawyers, video marketing, video producer, video production
It was a video of the inside of my heart, and I’m very pleased to tell you that it was still inside my body when I was watching it!
I went for an echocardiogram this morning, which is a test that uses high frequency sound waves to image the heart. when I saw was nothing less than amazing. I watched my mitral valve move as blood was pumping through the different chambers of my heart.
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If you do not know Trey Ryder and you are an attorney, you should take a look at his marketing materials immediately. Trey is a big proponent of education-based marketing for lawyers and has excellent advice and amazing articles for every attorney trying to market themselves.
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Tags: attorney, attorney marketing, attorney video marketing, education, education-based marketing, lawyer, lawyer marketing, lawyer video marketing, marketing, trey ryder, video
If you missed my attorney video webinar in December, you definitely do not want to miss this one on March 17, 2010 (St. Patricks day) at 12:00 noon (Eastern time).
Legal marketing expert Larry Bodine is hosting this seminar, and I’ll be explaining the importance of why you need to be on video to market yourself in today’s economy.
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It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.
Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.
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Tags: attorney, attorney video, lawyer, lawyer video, lawyer video marketing, online, studio, video, video for lawyers, video marketing, video producer, video production
