It’s simple if you know which camera to use out of the hundreds on the market, and new ones coming out daily. Sure it’s easy if you know which microphone to use; a wired microphone, a wireless microphone, or a shotgun microphone. Sure it’s easy to light up your room with your overhead lights. Are those tungsten lights? Are they fluorescent? Are you using natural light? So many options and so much confusion.
Which hardware do you need to upgrade? Is it the RAM memory? Is it the graphics card? Is it the external hard drive? Which video editing software should I use? Do I need to spend $750-$800 on Final Cut Pro when I don’t even know how to get the video footage off my camera and onto the computer? Can I get the Sony Vegas free trial?
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When I first started to practice law I worked for a defense firm handling PI and medical malpractice cases on Wall Street in NYC. They also handled the occasional plaintiff’s case. There was a ‘feeling’ back then that attorneys that needed to advertise where ‘those kind of lawyers’ and generally looked down upon.
‘Those’ lawyers took cases that appeared to come from volume practices rather than quality cases. In other words, they took anything that walked in the door. ‘Those’ lawyers advertised. The traditional law firms relied on word-of-mouth advertising and didn’t need to debase themselves with an awful yellow pages ad that was not far from the plumbing ads. (I am sure that some lawyers felt the PI attorneys who advertised probably qualified to be connected to those plumbing ads).
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Excellent. I congratulate you for having the desire to create your own attorney video. However, having the desire and implementing it, are two totally different things.
Before running out to purchase all your video equipment and signing up for video editing classes and reading all those books (including mine, “How Really Smart Lawyers Are Using Video On The Web To Get More Clients”) to start creating video, ask yourself these questions:
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You think you have the guts to create attorney video?
You think it’s simply a matter of standing in front of the camera and pushing the red record button? You think it’s as easy as pressing the ‘upload’ button directly to YouTube without editing? It might look easy when the professionals do it but I guarantee you that unless you have the desire, the time and inclination to learn how to do it really well, it’s not easy.
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(1) Your potential clients expect you to be on video,
(2) Consumers searching for an attorney want to see you and know who they are calling when they pick up the phone,
(3) Viewers want to hear you and see that you sound intelligent…
Read the blog post to learn the rest.
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Watch Dave Lorenzo’s video to learn about typical attorney marketing mistakes. Make sure you’re not making these mistakes.
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I had a conversation today with someone who felt that using a Flip-style video camera to record stream of thought video was better than creating video in a studio setting where you can control the video, lights and audio.
I told this attorney that it doesn’t matter what camera you use to create your video.
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Last night I received a memorable voicemail from a woman who wanted to speak to me. Something about a catheter being left inside of her when she had her surgery. She left her name, phone number and best time to call her.
So what’s the big deal? Not what she said in her voice mail, but what she didn’t say. Importantly, it’s what I heard in between what she was saying that was amazing.
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* If you have video equipment and know how to use it effectively;
* If you know how to edit your videos;
* If you know how to tweak the sound and add graphics;
* If you know how to compress the video, then compress it again to get the settings just right for the internet then you should not have a problem creating quick video that addresses breaking news.
Here’s one way I created a breaking news video just hours after receiving a $1.5 million verdict for podiatric medical malpractice case here in New York. Watch the video to learn more.
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I learned a really valuable lesson today from a really nice hotel. I’m on vacation with my family in Grand Cayman in the Caribbean. We’re staying at the Westin Hotel which is a beautiful property.
The hotel says you get a nice room for the price. Fair enough. When you check in, they tell you that you will have a mandatory $20 fee, per night, per room, for use of their gym, sauna and steam room, whether you use it or not. Ok. We have two rooms.
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