I had a great opportunity to shoot video over Labor Day weekend. The kids were out at playdates. My wife was running errands, and I had an hour to myself. I had great content I wanted to talk about. After setting up my video equipment in my backyard and sitting down in my chair, the next thing I heard was the annoying hum of my neighbor’s lawnmower.
Tag Archive: lawyer marketing
Sexy Lawyer Bares All in Naked Video
That’s a catchy title. If you clicked on it to see a pretty and sexy lawyer,
The Power of Being Small; An Observation From Israel
I’m sitting outside of my hotel room here in Northern Israel. Looking into the distance, I am told, is the Golan Heights. The Golan Heights borders Lebanon and we will be traveling close to the Syrian border tomorrow. The amazing thing about this Country is its size.
How Well Do You Know Your Potential Clients?
I’m in Israel as I write this and learned that Starbucks failed here in the only democratic country in the Middle East. Why did Starbucks fail here? Because they didn’t understand the cultural differences between people in Israel and in the United States.
Lawyers, Want More Referrals? How Well Do You Know Your Clients?
Lawyers often tell me that the best source for referrals are either current or past clients. Yet when I ask them what they are doing to get to know their clients and to stay in touch with their former clients, they often get a distant glaze in their eyes as if there was a disconnect between what I asked them and what they should answer.
3 Reasons I Refuse to Compete on Price
Lawyers who compete on price simply become a commodity and encourage shoppers looking for the lowest price attorney.
A consumer looking for the lowest price attorney doesn’t care about the value the attorney provides. They simply believe that every attorney provides the same service and therefore, why should they pay more when many other attorneys can charge less to accomplish the same thing.
Video is a Force Multiplier
What is a “Force Multiplier?”
It is something that leverages a good thing and increases the effectiveness and usefulness of that thing. “What the heck am I talking about?”
Why Aren’t You Getting Those High-Value Cases?
You advertise, right?
You use TV, radio, newspaper ads, display ads, classified ads. You hold seminars and you develop a large referral base. Yet for some reason, you struggle to get those large, high value cases? Why is that?
Many times I have been in the lawyers lounge in Court and hear attorneys complaining. What’s their complaint? “If only I had a few million-dollar cases, then I would be on easy street.” Then they conveniently point to very successful law firms who appear to get these multimillion dollar cases out of thin air and look upon them with jealousy.
If only they learned to figure out why those cases are attracted to those particular law firms like flies on a flytrap.
Top-Secret Attorney Video Success Kit Makes Its Debut
In today’s blog post I want to introduce you to my secret weapon when I create attorney video. There is no video production company in the country that has this top-secret attorney video success kit. You cannot buy it. You cannot create it. Nor will you find this kit anywhere else. The only way you would even get a hint of what is contained within this kit is if you are a member of my Total Online Video Success Program for Lawyers.
Video Marketing for Lawyers: Are You In The Zone?
Not the parking zone, not the end zone; I’m talking about “the zone.”
The zone is where you get this clarity and recognize you need to do something different to help market your practice. I was on the phone on a conference call with an attorney in Florida. A mutual friend of ours wanted to introduce me to let them know about attorney video and how it’s so useful to market their law practice. This attorney told me that he and his firm do absolutely no advertising at all. No yellow pages, no TV ads, no display ads, no billboards, no radio campaign, no classifieds, nada, nothing.
Instead, they get all of their cases by word of mouth referrals. What amazed me is that it didn’t sound like he and his firm were interested in pursuing other sources of revenue through the use of social media or video marketing for attorneys. Rather, they had to turn away a good portion of the cases they were sent because they had so much work.
That’s a great position to be in, and one that every attorney and law firm would envy. Although the attorney recognized how useful and beneficial creating video is, it sounded as if his firm was totally content to continue getting cases the way they always have.
