1. Video shows you are different
2. Video allows a viewer to see you; hear you and begin to trust you.
3. Video begins to establish trust with your viewer before they ever walk into your office. Lawyers have a really bad reputation among the general public, and most people do not think highly of lawyers. Video allows you to gain their trust before they ever meet you. You cannot accomplish that with any other form of attorney advertising.
4. Video allows you to show that you have information that your ideal client wants to know.
5. Video allows you the chance to show that you’re human and approachable.

These five reasons only scratch the surface of why you need to create video today.

To learn how one lawyer has taken the legal community by storm and provides the only online video solution for attorneys, you need to explore Gerry’s Total Online Video Solution for Lawyers.

In case you didn’t know, Gerry is the only video producer who is also a medical malpractice trial lawyer who has created almost 300 educational videos to market his own law practice. He created the Lawyers’ Video Studio because there were no lawyers helping other lawyers getting onto video today.

Give Gerry a call today at 516-487-8207 or send him an email at Gerry@lawyersvideostudio.com. He welcomes your call.

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Answer this question: How are you different from your colleagues down the street that do the exact type of work that you do?

• “I’m bigger.”
• “I’m smaller and more personal.”
• “I have more experience.”
• “I do better legal work.”
• “I return phone calls; they don’t.”
• “I charge less than they do.”

Great, but those are all differences for a commodity; a legal service. You haven’t yet told me how YOU are different. The way to show you’re different is with video.

Not one video. Not two or three. But with five, ten, fifteen and more videos. Not 15 or 30 second videos that have no useful content. But with real content that your potential consumer wants and needs. Not legal advice, but general topics of importance.

You want someone to be able to say “I went online to find an attorney, and the only lawyer I kept seeing was you. You’re all over the internet with your videos.”

That’s dominating the online video world.

P.S. That’s exactly what one of my competitors said about me when they were doing some surveillance of who their competition was online.

Thanks for taking the time to read my blog!

__________________

“Gerry’s advice regarding Attorney Video Marketing is spot on.  You cannot afford not to listen to him.  As a pioneer, he has blazed the trail for us all.

Our firm would not trust outsourcing our legal marketing to just anyone.  It is critical that any vendors we use in marketing our law firm be owned or at least managed by an attorney as there are too many ethical pitfalls that a non-attorney marketer may fall into.”

Emery Brett Ledger, Personal Injury Attorney, Newport Beach, California

www.ledgerlaw.com 800.300.0001

______________________
ABOUT GERRY

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 230 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera. To get onto video today, learn more in The Lawyers’ Video Studio.

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“WHO’S AT FAULT IN A MEDICAL MALPRACTICE CASE?”

New York Attorney Steven North answers:

“WHO’S AT FAULT IN A MEDICAL MALPRACTICE CASE?”

New York Attorney Dan Minc answers:

“WHO’S AT FAULT IN A MEDICAL MALPRACTICE CASE?”

New York Attorney Arthur Blitz answers:

Do These Videos Sound Familiar? They should. They were all done by the same video production company. But there’s even more similarity here.

• The title is the same for each.
• The background is the same for each.
• They’re even looking at the same place off-camera.
• YouTube shows they each have less than 20 views per video, even though they were uploaded over seven months ago.

But there’s a bigger problem here.

Each of the three attorneys are from different law firms. They compete with each other in the same geographic area here in New York City.

Why is that a problem?

I’d be pretty mad if my video production company had competing attorneys talk about the same exact question in their videos.

You see, a video producer helps shape and control what the attorney is going to talk about. The producer provides suggestions to the attorney about what their viewers want to hear and learn about. A video producer that blatantly tells three competing attorneys to talk about the same exact topic and asks the same exact question would make me very upset; especially if he or she didn’t tell each of these attorneys that their competitors would be asked the same exact question.

So why is that a problem?

How do you differentiate the three attorneys from these three videos?

I’ve been in practice over 21 years in New York and have created hundreds of educational videos and I can’t differentiate them from these videos.

I don’t fault the attorneys here. Rather, the fault lies with the video producer who obviously knew they’d be asking the same exact question to three different lawyers who compete with each other. The lawyers each paid good money to create their video. If this were me, I’d be rather upset.

What’s the bottom line?

Make sure your video producer helps you create original content. Make sure they’re not also creating the same exact content for your competitors. If they are, I suggest looking elsewhere for your video production needs.

Thanks for taking the time to read my blog. Have a great day!

______________________

Mark Merenda, CEO of SmartMarketing for attorneys says “My clients love the fact that Gerry’s a lawyer and not just some wedding photographer with a video camera.”

Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 230 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera. Click here to learn how to get onto video today.

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Contrived and overdone, this video tries to play on your emotions complete with a badly bruised child, a trip by the widow to the cemetery to lay a single flower on her husband’s tombstone, the widow at home overwhelmed by her bills, etc.

To read the full YouLaw review and watch the video at Technolawyer Blog, click here.

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Mary Cary, founder of Video Blog Marketing in San Francisco, California had this to say about me and The Lawyers’ Video Studio:

“We are huge fans of Gerry Oginski at VideoBlogMarketing.com and here are the top three reasons why:

3. Gerry’s professional and natural presence on video – Gerry is real and you can feel his pure enthusiasm,

2.  Gerry is coaching attorney’s to move into this decade!  No offense attorneys, but sometimes you are a bit behind the times when it comes to your Internet presence – listen to Gerry, he knows what’s up,

and the #1 Reason Video Blog Marketing is a huge Fan of Gerry Oginski:

1. He sends inspiring and fun emails keeping us informed that bring a splash of joy to our day.  Thank you Gerry from Me, Mary Cary at Video Blog Marketing in San Francisco!

Keep up the great work Gerry!”

It’s always nice when someone gives a written testimonial. It’s even nicer when someone takes the time to create a video testimonial. Thank you Mary!

Mary Cary
VideoBlogMarketing.com | (415) 690.7112
Website / Blog Design | Internet Marketing | Video Production

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HOW SMART LAWYERS ARE USING VIDEO ON THE WEB (Without Breaking the Bank)

by Gerry Oginski, Esq. and Tom Foster

I just got word this weekend that my new book, which I co-wrote with Tom Foster, CEO of Fosterwebmarketing.com has just been released. You can see the cover in this blog post.

I don’t yet have the link to Amazon.com yet, or the direct link to purchase it here, but it will come very soon.

This book is the culmination of the latest information you need to start yourself on a journey onto video to market your legal practice. In this book, you get two unique viewpoints: One from a veteran trial attorney (me) who has produced over 225 educational videos to market my own law practice. The other is from one of the leading webmasters in the country who explains why video is so important in converting your visitors to your website.

I also have another announcement:

Over the next few weeks you’re going to hear about a new coaching program I’m creating for lawyers who want to create video. If you sign up as a member of my coaching program, as one of the many benefits, you’ll get a free copy of this extremely helpful book.

Thanks for taking the time to read my blog!

__________________

Video Production Manager, Mike Acosta says

“For any of you who have been living under a rock, Gerry Oginski is the person many of us in the video world consider solely responsible for the movement by law firms to use online videos on their websites. Gerry single handedly has changed the way attorneys are viewed by their website visitors. You see, Gerry “gets it.”

If I were a law firm looking to add online videos to my website, I would call Gerry Oginski and pay him to come conduct a seminar about how to use online video as a Law Firm Marketing tool.”

Mike Acosta, Video Production, www.HBProductionGroup.com, Longwood, Florida

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 225 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

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Webinar: It’s Easier Than you Think: How to Rocket Power Your Marketing with Online Videos

Learn how to create videos for your website – it’s not as difficult or expensive as you might think, and has a large ROI. Putting videos on your law firm websites can result in dramatic traffic increases for your firm website. This webinar is sponsored by Rocket Matter and is free to attend. Plus, we’ll be raffling off a gift certificate to Best Buy as well as a new, Rocket Matter branded Snuggie for Dogs!. Date: Thursday, December 17th, 2009 Time: 12PM – 1PM EST Space is limited! Click here to reserve your Webinar seat. Description: Rocket Matter is proud to host a free webinar on How to Rocket Power Your Marketing with Online Videos, hosted by Gerry Oginski. Putting videos on your law firm websites can result in dramatic traffic increases for your firm website. Learn how and why video is so important. Learn Gerry’s 10 Commandments for Using Attorney Video; Find out why creating video is expensive and what you can do to minimize your cost. Importantly find out what ethical considerations you need to consider along with how to actually create those great looking videos. Your host will be New York Attorney Gerry Oginski: Gerry Oginski is a New York Medical Malpractice & Personal Injury trial lawyer for over 21 years. He is a solo practitioner who has lectured on medical malpractice and is the Founder of The Lawyers’ Video Studio; a place where Gerry helps other lawyers get onto video and offers free advice, tips and information about how important video is to lawyers to market their legal practice. Gerry is a recognized expert on creating video for lawyers, having lectured and written articles on video that have appeared in the ABA Journal, TRIAL magazine, ABA Small Business Marketing Section, Rainmaker Institute, Larry Bodine’s Law Marketing Portal, Ben Stevens‘ The Mac Lawyer, Law.com where he wrote an entire series of articles on the use of video, The Nassau Lawyer, among many others. He is a faculty member at Solo Practice University where he teaches a class on Creating Video for Lawyers. He is also the author of a soon-to-be published book “Video For Lawyers.” Gerry also runs a popular group on Facebook-The Lawyers’ Video Studio. Please join us by clicking here!

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When I had last been to my site, my Feedburner counter indicated that there were 1812 readers subscribed to my blog. What shocked me was that when I looked at the Feedburner count again, it had increased by over 100 readers even though I had not added any content on the old site since August. This was fascinating.

I immediately realized that these people did not know that I switched my blog over to WordPress, and changed the URL to http://lawyersvideostudio.com. What I also needed to do was redirect people going to the old blog directly to the new one.

Importantly, I created a quick blog post on my old site letting my readers know that we had the new site up and running with tons of fresh new content. Importantly, I told my readers that if they really want content that I did not disclose to the public, then they have to sign up for my e-mail updates.

What does this have to do with creating video?

Nothing. Imagine that, coming from me. I’ve created a blog post in The Lawyer’s Video Studio having nothing directly to do with video. This is a shocker, to me anyway.

What does this have to do with attorneys who market themselves online?

Everything. If you are transferring your blog or website from one place to another, make sure that your readers from your old site know that you have a new website address, and make sure your URL is redirected seamlessly.

Thanks for taking the time to read my blog. Have a great day!

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“I’m a medical malpractice and personal injury trial lawyer,” I said. “I’m not a marketer.” A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that’s what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING!

It took me a few months to come to grips that I AM a marketer of my legal services. I may be a lawyer who helps injured victims obtain compensation, but in order for the world around me to know that I am here and available, I must be able to TELL THE WORLD what I do and how I’m different from all the other people who market themselves. That’s marketing.

Dan Kennedy, the well-known information marketer likes to say that we are all marketers of information, regardless of what business we’re in. As an attorney who uses video to market myself, I really had a tough time accepting that I am a marketer. Yet with each new video I created, I began to see how I was educating my viewers and marketing my services at the same time.

Now, I consider myself a marketing maven. I love to read about marketing and learn from smarter people who have “Been there and done it” marketers. If you’re an attorney, you can’t get any better than learning from fellow trial lawyer Ben Glass of Fairfax Virginia. Ben has transformed the way attorneys market themselves to the general public and empowered them to be different, be ethical, and live life big while carving out a family life for themselves. His marketing system, Great Legal Marketing is a genius breakthrough. If you haven’t been to one of his seminars, you shouldn’t walk there, you should run there.

I am proud to say that I’m a marketer of legal services. My videos are watched around the country and in many different parts of the world. I am proud that I receive calls from viewers thanking me for providing useful information that nobody else gives. I know video works. It helps show I’m different. It lets viewers get to know me and begin to trust me before I ever meet them in person.

The sooner you realize that you are a marketer, the sooner you can transform your good video into great video.

Thanks for taking the time to read my blog.

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Today’s video review is not about a lawyer video. Rather, it’s about a guy who built a business creating newsletters for people to keep in touch with their customers and clients. Jim Palmer calls himself the “Newsletter Guru.” He clearly “gets” why it’s so crucial to keep in touch with your clients and customers on a regular frequent basis.

In this video we see Jim paddling his canoe on a lake near his home. He is wearing sunglasses, and the camera is sitting in the canoe pointed upwards. As Jim talks, you hear the oar making contact with the water. Jim tells a story about finding a painting he wanted to purchase and the business owner refusing to ship it to his home. The point of the video is to show that the business owner lost a key opportunity to make an easy sell by creating a roadblock.

I like this video for a number of reasons. First, it’s different. Here’s a guy in the middle of a relaxing activity telling a story that is educational from a marketing standpoint. He’s paddling a canoe on a big open lake. There’s no hazard of him getting into an accident, like in a moving car, except for falling overboard and destroying his expensive camera.

To read the full review, click here.

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