Tag Archive: law firm

HOW TO DOMINATE THE ONLINE VIDEO WORLD

Video is the future of all things online. You can’t just create one or two videos. You need five, ten, fifteen and more educational videos to attract new clients to your website for more information.

Your goal is to dominate the online video world.

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Do These Videos Sound Familiar?

The title is the same for each.
The background is the same for each and
They’re even looking at the same place off-camera.
YouTube shows they each have less than 20 views even though they were uploaded over seven months ago.
But there’s a bigger problem here.

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Attorney Video Review: Truck Accident Reenactment Jumps the Shark

How would you feel watching a video in which you see a nice family having a meal together, leaving in a car, and suffering a catastrophic car accident, complete with screams, glass shattering, ambulance lights and siren, heart beat audio in the background, scenes of the emergency room, and even a trip to the lawyer’s office?

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Video Blog Marketing | Fans of Gerry Oginski

“We are huge fans of Gerry Oginski at VideoBlogMarketing.com and here are the top three reasons why:

3. Gerry’s professional and natural presence on video – Gerry is real and you can feel his pure enthusiasm,

2. Gerry is coaching attorney’s to move into this decade! No offense attorneys, but sometimes you are a bit behind the times when it comes to your Internet presence – listen to Gerry, he knows what’s up.

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NEW BOOK JUST RELEASED BY GERRY OGINSKI & TOM FOSTER!

I just got word this weekend that my new book, which I co-wrote with Tom Foster, CEO of Fosterwebmarketing.com has just been released. You can see the cover in this blog post.

I don’t yet have the link to Amazon.com yet, or the direct link to purchase it here, but it will come very soon.

This book is the culmination of the latest information you need…

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Free Attorney Video Marketing Webinar

FREE WEBINAR: Putting videos on your law firm websites can result in dramatic traffic increases for your firm website. Learn how and why video is so important. Learn Gerry’s 10 Commandments for Using Attorney Video; Find out why creating video is expensive and what you can do to minimize your cost. Importantly find out what ethical considerations you need to consider along with how to actually create those great looking videos.

Your host will be New York Attorney Gerry Oginski

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A Shocking Website Error

Many of you know that in August I revamped this website by switching from Blogger over to WordPress. I transferred over all the content to my WordPress blog and have continued to add content on a regular basis. The other night I went back to the original site, which is still online under the URL of http://videoforlawyers.blogspot.com and was shocked.

When I had last been to my site, my Feedburner counter indicated that there were 1812 readers subscribed to my blog. What shocked me was that when I looked at the Feedburner count again, it had increased by over 100 readers even though I had not added any content on the old site since August. This was fascinating.

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Video Marketing for Lawyers: The Day I Became a Marketer

I had an “Aha” moment about two years ago. I was creating a series of videos for my legal practice to help viewers understand how lawsuits work in New York. A friend of mine asked me whether I was a marketer, and up until that time, the answer was “No.”

“I’m a medical malpractice and personal injury trial lawyer,” I said. “I’m not a marketer.” A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that’s what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING!

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YouLaw: Paddle Your Way to More Clients-Video Review

Today’s video review is not about a lawyer video. Rather, it’s about a guy who built a business creating newsletters for people to keep in touch with their customers and clients. Jim Palmer calls himself the “Newsletter Guru.” He clearly “gets” why it’s so crucial to keep in touch with your clients and customers on a regular frequent basis.

In this video we see Jim paddling his canoe on a lake near his home. He is wearing sunglasses, and the camera is sitting in the canoe pointed upwards. As Jim talks, you hear the oar making contact with the water. Jim tells a story about finding a painting he wanted to purchase and the business owner refusing to ship it to his home. The point of the video is to show that the business owner lost a key opportunity to make an easy sell by creating a roadblock.

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Lawyers: Attack The Hill!

When bike riding and approaching a large hill, the most common way to approach it is to attack the hill on your bike. There is no easy way to bike up a hill. Instead of letting inertia and laziness take over, you must make that Herculean effort to overcome gravity and propel yourself up the hill in an aggressive and confident manner. When you’ve reached the top you glance down at the hill that you just conquered. Even though you may be exhausted from your climb up the mountain, looking back to the bottom of the hill is filled with a great sense of accomplishment. When faced with doing something easy, or doing something hard, you will usually be better off attacking the challenge that is more difficult, rather than taking the easy and lazy way out.

There is a road in Great Neck which forks left and right. The path to the left affords me a straight and level road. The path to the right offers a quick downhill but then an intense and short uphill section of road. Either choice of road gets me to the same exact place. When you arrive at the fork in the road ask yourself “Do I take the easy road, or the more challenging one?”

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