law firm

“Effective Yellow Pages Advertising for Lawyers”

I got a really good laugh when I spied this book sitting on my bookshelf while looking for my "Evidence in Negligence Cases" book written by New York personal injury trial attorney Tom Moore. I'd totally forgotten this book that I bought years ago while trying to figure out how to market myself online. The subtitle is “The complete guide to creating winning ads,” by Kerry Randall and printed by the ABA Law practice management section. The really funny thing is I remember reading this book cover to cover, marking it up, highlighting it and trying to use it to improve my Yellow Pages ad. Continue reading

5 Reasons Why Lawyers Need To Use Online Video To Market Themselves

Attorney video is a game-changer. It has been for me. Video shows you are different Video allows a viewer to see you; hear you and begin to trust you. Video begins to establish trust with your viewer before they ever walk into your office. Continue reading

HOW TO DOMINATE THE ONLINE VIDEO WORLD

Video is the future of all things online. You can't just create one or two videos. You need five, ten, fifteen and more educational videos to attract new clients to your website for more information. Your goal is to dominate the online video world. Continue reading

Do These Videos Sound Familiar?

The title is the same for each. The background is the same for each and They're even looking at the same place off-camera. YouTube shows they each have less than 20 views even though they were uploaded over seven months ago. But there's a bigger problem here. Continue reading

Video Blog Marketing | Fans of Gerry Oginski

"We are huge fans of Gerry Oginski at VideoBlogMarketing.com and here are the top three reasons why: 3. Gerry's professional and natural presence on video - Gerry is real and you can feel his pure enthusiasm, 2. Gerry is coaching attorney's to move into this decade! No offense attorneys, but sometimes you are a bit behind the times when it comes to your Internet presence - listen to Gerry, he knows what's up. Continue reading

Video Blog Marketing | Fans of Gerry Oginski

"We are huge fans of Gerry Oginski at VideoBlogMarketing.com and here are the top three reasons why: 3. Gerry's professional and natural presence on video - Gerry is real and you can feel his pure enthusiasm, 2. Gerry is coaching attorney's to move into this decade! No offense attorneys, but sometimes you are a bit behind the times when it comes to your Internet presence - listen to Gerry, he knows what's up. Continue reading

NEW BOOK JUST RELEASED BY GERRY OGINSKI & TOM FOSTER!

I just got word this weekend that my new book, which I co-wrote with Tom Foster, CEO of Fosterwebmarketing.com has just been released. You can see the cover in this blog post. I don't yet have the link to Amazon.com yet, or the direct link to purchase it here, but it will come very soon. This book is the culmination of the latest information you need... Continue reading

Free Attorney Video Marketing Webinar

FREE WEBINAR: Putting videos on your law firm websites can result in dramatic traffic increases for your firm website. Learn how and why video is so important. Learn Gerry's 10 Commandments for Using Attorney Video; Find out why creating video is expensive and what you can do to minimize your cost. Importantly find out what ethical considerations you need to consider along with how to actually create those great looking videos. Your host will be New York Attorney Gerry Oginski Continue reading

A Shocking Website Error

Many of you know that in August I revamped this website by switching from Blogger over to WordPress. I transferred over all the content to my WordPress blog and have continued to add content on a regular basis. The other night I went back to the original site, which is still online under the URL of http://videoforlawyers.blogspot.com and was shocked. When I had last been to my site, my Feedburner counter indicated that there were 1812 readers subscribed to my blog. What shocked me was that when I looked at the Feedburner count again, it had increased by over 100 readers even though I had not added any content on the old site since August. This was fascinating. Continue reading

Video Marketing for Lawyers: The Day I Became a Marketer

I had an "Aha" moment about two years ago. I was creating a series of videos for my legal practice to help viewers understand how lawsuits work in New York. A friend of mine asked me whether I was a marketer, and up until that time, the answer was "No." "I'm a medical malpractice and personal injury trial lawyer," I said. "I'm not a marketer." A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that's what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING! Continue reading

Testimonials

Gerry has a unique approach here. It’s basically a turnkey approach. Because he is a trial lawyer, he talks our language but yet he can help you get it down to the level it needs to be to connect with the people watching the video. I would tell anybody that this is the guy to go to.

David Glatthorn
David Glatthorn Law