In this video I give a “State of Affairs” commentary about online attorney marketing from 2009. In the next series of Fireside chats you’ll see more commentary about how attorneys need to engage their viewers more and leave behind the old ways of ‘marketing’ themselves with traditional forms of advertising.
Tag Archive: law firm video
Fireside Chat With Lawyers' Video Studio Founder Gerry Oginski
In this video I give a “State of Affairs” commentary about online attorney marketing from 2009. In the next series of Fireside chats you’ll see more commentary about how attorneys need to engage their viewers more and leave behind the old ways of ‘marketing’ themselves with traditional forms of advertising.
Video Pay-Per-Click
You can do it for Google search. You can also do it for video as well. The question is: Should you?
Lawyers who use pay-per-click are literally paying rent to be on the right-side of Google search results, or at the top of the page with the yellow background. Many of these firms are nowhere to be found in the organic search results. What does that mean? If you stop paying rent, nobody will find your website.
How a Local Dry Cleaner Made My Day
I used to use a dry cleaner near my home that I would have to drive to in order to get my clothes dry cleaned. They were a big operation. Very impersonal. The front desk staff changed often and nobody ever knew who I was despite the fact I had been using them for more than 10 years. Well, this dry cleaner went out of business, and I needed to look elsewhere for my dry cleaner needs.
The Lawyers’ Definitive Guide to Video Marketing
You’ve made the choice to jump right into video to market your legal services. The move is a good one. It will help you distinguish yourself from everyone else. Here now, never before released, is my definitive guide to video marketing for lawyers.
9 BENEFITS TO USING VIDEO:
1. Viewers get to see you
2. Viewers get to hear you
3. Viewers get to know you
4. Viewers begin to trust you before they ever walk in your door
5. You become the wise man at the top of the mountain
The Lawyers' Definitive Guide to Video Marketing
You’ve made the choice to jump right into video to market your legal services. The move is a good one. It will help you distinguish yourself from everyone else. Here now, never before released, is my definitive guide to video marketing for lawyers.
9 BENEFITS TO USING VIDEO:
1. Viewers get to see you
2. Viewers get to hear you
3. Viewers get to know you
4. Viewers begin to trust you before they ever walk in your door
5. You become the wise man at the top of the mountain
An Innovative Way To Market Your Legal Services
Here’s a funny way these guys have used video to “market” their legal “offerings.”
As they say on TV, “Don’t try this at home.”
Attorney Video Marketing is Complicated-Learn Why
Why is creating lawyer video to market your practice so complicated? Can’t you simply press the ‘record’ button upload your video to YouTube? You could, but you don’t want to.
Watch the video to learn why you have two choices as an attorney if you are interested in creating video. You can either learn how to do it yourself, or you need to hire an experienced video production company to get you onto video with a turn-Key system.
The 10 Commandments For Lawyers Who Use Video
Here are my rules for attorneys who advertise and market themselves using video; they apply to every lawyer who creates attorney video and they’re mostly common sense, but because we’re attorneys, nothing is ever as it seems.
THE 10 COMMANDMENTS OF LAWYER VIDEO
1. Thou shall not disparage another lawyer in your video
2. Thou shall not puff yourself up
3. Thou shall not criticize another lawyer
Video Marketing for Lawyers: “Change Your Clothes!”
The emperor had a change of clothes and so should you.
When you arrive in court for trial each day, you have changed your clothes, right? (At least I hope so.)
When you watch the evening news (does anybody still watch the evening news?) you notice the newscasters with different clothes each night.
“Why does this matter and what the heck am I talking about?”
