Video you communicate with your viewers. It allows a viewer to get to know you before they ever meet you. It allows you to educate your viewer and it shows how you are different. Video allows you to establish yourself as the clear expert and leader in your field without you ever having to say “Come to me because I’m the one in this video.”
There is no other method of marketing for attorneys that is so effective, inexpensive and offers the best return on investment dollar for dollar compared to any other form of advertising media.
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It’s simple if you know which camera to use out of the hundreds on the market, and new ones coming out daily. Sure it’s easy if you know which microphone to use; a wired microphone, a wireless microphone, or a shotgun microphone. Sure it’s easy to light up your room with your overhead lights. Are those tungsten lights? Are they fluorescent? Are you using natural light? So many options and so much confusion.
Which hardware do you need to upgrade? Is it the RAM memory? Is it the graphics card? Is it the external hard drive? Which video editing software should I use? Do I need to spend $750-$800 on Final Cut Pro when I don’t even know how to get the video footage off my camera and onto the computer? Can I get the Sony Vegas free trial?
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Last night I received a memorable voicemail from a woman who wanted to speak to me. Something about a catheter being left inside of her when she had her surgery. She left her name, phone number and best time to call her.
So what’s the big deal? Not what she said in her voice mail, but what she didn’t say. Importantly, it’s what I heard in between what she was saying that was amazing.
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Dave Kaminski of Web Video University does an excellent job of reviewing the Canon t2i DLSR camera. Here’s my question:
You’re an attorney who wants to create video. You want a camera that will last for years. You want the latest technology. You don’t want to spend a fortune. The choices of video cameras are overwhelming. SD or HD? Hard disc or tape-based? Pocket Flip camera or Kodak Zi8? $500 camcorder or a prosumer model costing $1,500?
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I want to introduce you to two really smart attorneys who are implementing the ideas and methods that I teach and turning them into action.
The first attorney is Steve Gacovino, from Gacovino and Lake Associates in Sayville New York. He and his partner Ed Lake handle mass tort litigation, product liability cases and personal-injury in New York.
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PRODUCTION
This is it. The video shoot. A team of people come in and take over your office. They’re setting up lighting, setting up their video camera, plugging in electrical devices, setting up sound equipment and microphones. If they’re really good, it will take them about 20-30 minutes to set up their equipment. It takes me 10-15 minutes when I do my video shoots.
Then there is the calibration of lighting and sound checks to make sure everything works properly. You must do a white balance calibration in order for the camera to know what is really white. The camera then adjusts all other colors accordingly. If you do not set your white balance, I guarantee your video will come out dark and the results will be poor.
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Do you?
You know how to press “Record” on your flip camera, right? You know not to shoot in low-level light, right? You know not to use your on-board microphone, right? You know how to set your white balance, even on your little handy video camera like your Kodak Zi8, right?
Excellent. Then why aren’t you creating video to market your law practice? If you are, why aren’t those viewers calling your office? What are they waiting for, a personal invitation? Are your viewers really expecting you to reach through the computer screen and physically pull them into your office? Get real.
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Written on
February 20, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
video,
video for lawyers,
web video
I opened up my e-mail today and noticed an interesting headline in my Google alerts. The headline read “When Black Ice Strikes, Who’s to Blame?”
I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.
The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.
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Written on
January 17, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
web video
“What did you say?”
“You sound like you’re in a tunnel.”
“You sound like you’re in the toilet.”
“You sound tinny.”
“Your audio seems like it was made with a child’s toy microphone.”
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Written on
January 17, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
web video
“What did you say?”
“You sound like you’re in a tunnel.”
“You sound like you’re in the toilet.”
“You sound tinny.”
“Your audio seems like it was made with a child’s toy microphone.”
Continue Reading »
