Watch Dave’s video to learn about typical attorney marketing mistakes. Make sure you’re not making these mistakes.

There are five deadly law firm marketing mistakes most attorneys make. In this video, Dave Lorenzo the Founder of Rainmaker Lawyer Consulting discusses the five deadly law firm marketing mistakes most lawyers make. If you want to avoid these mistakes and get your law firm marketing jump started, this is a must watch video. For more information visit: http://MillionDollarLawyerSecrets.com.

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ATTORNEY MARKETING COMPARISON

1. A ¾ page yellow pages ad or a video channel with educational video?

My question is “Why would you ever bother with the yellow pages anymore?” Since it’s a money-losing proposition and most people don’t use the yellow pages anymore, why would you throw away all of your marketing dollars on a static ¾ page in a competitive market? A consumer searching for an attorney will have to wade through 20 full page ads (in New York) to find a personal injury attorney. Then they’ll get to the ¾ page ads, then the ½ page ads and on and on.

Some lawyers say that if they use the YP as an educational tool and direct them to a website or phone number they stand a better chance of getting a call from another source. Makes sense, right? Yes, but only if the other 20 lawyers before you have rejected that person’s case. You get the rejects that nobody wants.

If that’s what you want to spent your $20,000 on, then good luck to you. I personally think it’s a mistake, but what do I know? You might prove me wrong. The only person you should be worrying about is whether that $20,000 will produce a great return on your investment; not just that one client will pay for the ad- you want to generate a profit from the ad and have the ad continue producing quality, pre-qualified clients for you. Do you really think the yellow pages is the way to do that anymore?

2. TV ad or create online video?

It’s unlikely you’ll be able to create a series of TV ads and have them play frequently for any significant time on TV for $20,000. Your ‘branding’ message with a TV ad is an expensive proposition. It’s unlikely someone needing your services will be watching that particular show, at that particular time slot on only a few days of the week. Unless you have a huge marketing budget, TV ads will not generate the calls to your office in the way that some other media can.

My advice? Skip the TV ad genre. They’re too similar and fail to explain to a viewer why they should call any one particular attorney over another.

3. Radio ads or online video?

When was the last time you called someone after listening to something on the radio? I’ve never done it. I’m sure others have. Radio messages are transient and fleeting. After those 15-30 seconds, your marketing dollars disappear into the radio waves, never to return.

How many radio ads do you need to create to establish frequent broadcasting to your audience? Many each day; each week and continue to do so. Will it work? Sure it will- over time; using a catchy ‘1-800-I-SUE-FOR-YOU’ phone number. The key is knowing whether it will pay off and is a worthwhile return on your investment.

Compare that to online video. Create your video once and have it played 10 times, 100 times, 10,000 times or more, all for the same exact price of…NOTHING!

What other media allows you have your marketing message available to you any time of day or night, exactly when someone wants to know the information that you have to offer in your video? Nothing else compares.

4. Classified ads or online video?

You’re kidding right? You are still using classifieds to market your services? You think you’ll attract quality paying clients using Craigslist with the following type ad? “Injured? Call me. I can help.” Very original. Very informative. Certainly stands out from all other attorney ads. I’m being facetious in case you couldn’t tell.

Skip the classifieds and start creating your attorney video.

5. Display ads or online video?

Some attorneys love to use display ads. They offer seminars; they create advertorials; they try to stand out using a display ad. That’s good marketing. However, in order to get the best rate, you need to publish your ad often and over a period of months. That will become cost prohibitive. Also, unless you can track your calls from your ad, you’re wasting your money.

What happens when that newspaper is finished and gets thrown in the garbage? You see your marketing dollars going down the drain as well. It doesn’t work for you while you sleep. It’s not found by someone searching for your services; only if they were reading that newspaper and read up to the point where your ad appears.

When you create informative online video, after your initial cost to create and upload it, it works for you ALL the time and it costs you zero dollars. There is nothing better anywhere.

6. Direct mail or online video?

If you’re a trial attorney like I am and handle personal injury and medical malpractice cases, you can’t use direct mail for the general public. You can’t send direct mail to patients in a hospital emergency room or even in an orthopedist’s waiting room (but I bet a lot of attorneys fantasize about being able to do that!). You can’t send direct mail to people who don’t need your services at that time; that’s a waste of money.

If you have a targeted list, then you can use direct mail to your advantage and you should. However, without a list of potential clients who will need your services, you have to have an alternative. CAVEAT: THERE ARE MANY ETHICS RULES THAT PROHIBIT DIRECT SOLICITATION OF POTENTIAL CLIENTS. MAKE SURE YOU KNOW WHAT YOUR LOCAL RULES ARE BEFORE ENGAGING IN DIRECT MAIL.

With video, it’s online and available at all hours of the night or day. It will show up when a viewer is actively looking for your specialty. Optimize the chance that your video will be found and you stand a much greater chance that your viewer will call you for information instead of your competitor.

My advice: Get started creating online video today.

About Gerry

Gerry Oginski is a New York medical malpractice trial lawyer who created The Total Online Video Solution for Lawyers to help lawyers get onto video.

We make it so simple, fun and easy for you to create your attorney video. We shoot your video, create a custom video channel for you and we give you the equipment we just shot your video with. This way you can create video any time you like. You just turn on your equipment, create your video and then send us the memory card and we do the rest. My team of post-production specialists edit your video and before uploading it, I personally review each one. Then, before you know it, your videos are online. The hardest thing you had to do was drop that memory card in our pre-paid Fedex mailer. That’s it.

There is no other video production company that offers this much value for the money. None. That’s how I stand out. I’m different and it shows.

So what are you going to spend your marketing dollars on this year? The same old tired way of hoping to get new clients, or a proven way that is the best return on your investment? How do I know it’s the best ROI? Because I’m living proof it works.

I encourage you to call me at 516-487-8208 or send me an email at Gerry@lawyersvideostudio.com. I welcome your call. To learn more, go to The Total Online Video Solution for Lawyers.

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How Really Smart Lawyers Are Using Video On The Web

Do you?

You know how to press “Record” on your flip camera, right? You know not to shoot in low-level light, right? You know not to use your on-board microphone, right? You know how to set your white balance, even on your little handy video camera like your Kodak Zi8, right?

Excellent. Then why aren’t you creating video to market your law practice? If you are, why aren’t those viewers calling your office? What are they waiting for, a personal invitation? Are your viewers really expecting you to reach through the computer screen and physically pull them into your office? Get real.

Ok- let’s get serious here and dump the sarcasm. Do you know what it takes to create great video? Initiative. Guts. Drive. That’s it. The rest falls into place.

Anyone can hire a video company to produce great quality video. That’s the super-easy part. The hard part is learning what to talk about in your video; learning what your viewer wants to see and hear; learning to stop talking about yourself, and finally, learning how to tell the world about your new video.

I want you to read that paragraph again, because it’s so important.

You must remember that unless your video producer is also an experienced trial attorney, they may have no idea who your ideal client is. If you hire a wedding videographer to shoot your video, he or she may show up in your office and simply say, “Ok, start talking.” That won’t get you anywhere with your viewers.

In jury selection you want to let jurors talk. If you’re doing all the talking, you learn nothing about your jury. If you ask your jurors open-ended questions, it gives them an opportunity to talk and you will actually learn something about them. Why can’t you do the same for your videos?

Stop talking! (Figuratively). Instead, start giving your viewers information that THEY NEED to know. Don’t give them information you think they need to know about you, your wonderful credentials and your law firm: “We’ve been in business since the Ice Age…”

“Our collective wisdom is greater than the teachings of the Bible…”

“Our partners have all been on law review and clerked for the Wise men of…”

Here’s what a viewer says to all that: “Yeah, so? How will that help solve MY legal problem?”

You think you have what it takes to create great content for your video?

If not, give me a call so together, we can create great content for your videos.

Thanks for taking the time to read my blog!

___________________

“Gerry Oginski is a master of online-video marketing for lawyers.  He creates excellent video and is valuable source of information.  But, don’t take my word for this — view Gerry’s videos and judge for yourself.  You won’t be disappointed.”

______________________

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.

The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.

It was a great pick-up and mention of my video in this blog post. In the discussion following the post, there were clear differences of opinion about who would be responsible for black ice. I was also pleased to see that the writer had mentioned that this is only one of many videos I had created.

THE BACK STORY

Here’s the back story on that video. A few years ago I wrote an article and posted online and also my website. It was a lengthy detailed article explaining what a consumer needed to know if they slipped and fell on snow and ice. The article came about because of the case I handled involving a woman who slipped in a parking lot on black ice. When I got into video a few years ago, I realized this would be a perfect topic for viewers to learn about so they could understand how an attorney proves a slip and fall case on snow and ice in New York. Most people are unfamiliar with notice requirements. Rather, they often come into the office thinking that simply because they fell and got hurt that automatically means they have a valid case. Anyone who practices personal injury law knows that’s simply not the case. Proving notice is essential, whether it is constructive or actual notice.

Click here to watch the video.

In any event, the writer of this blog post J. David Goldman was writing about Black ice in New York City and must have found my video by doing a Google search on the topic of slip and falls and black ice.

For those attorneys who think that video doesn’t work, they are dead wrong. Video establishes you as the “go-to” expert; establishes your credibility and builds trust with your viewer. I have been contacted many times by news reporters based upon informative videos I’ve created. It’s a really cool feeling when a news reporter calls you and says “I was watching your video online and I would like to ask you more questions for a news piece I’m working on.”

In fact, just today I received a phone call from a woman who found my videos online and called to ask me for more information. She was so appreciative of the information I had in my videos that she told me she watched at least 10 of them before calling me. Importantly, she said every time she did a search online, my videos kept coming up in her search results. That’s the purpose of creating educational and informative videos, so that you’re not only the logical choice for viewer to call, but the only choice.

If you haven’t made the jump onto video yet, I strongly encourage you to explore my website here in the Lawyers’ Video Studio to learn how video can help improve your marketing message. My goal is to help get you  onto video to improve your life, your practice and your income.

Thanks for taking the time to read my blog!

Have a great day.

Gerry

________________

Horsetiger Limited, Managing, Marketing & Media

Rod Mitchell, Director

rod.mitchell@horsetiger.co.uk
www.horsetiger.co.uk

________________

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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It wasn’t that long ago that I considered myself a trial attorney focused solely on handling my client’s cases.

As I learned how important it was to get new business, there was always the requisite get-to-know other lawyer meetings in order to expand my referral base. I also tried all the traditional forms of advertising including Yellow Pages, TV commercials, display ads, classified ads, 1-800 number campaigns, free recorded messages and on and on.

The Lawyers’ Video Studio came from years of experience (and failures) with traditional forms of attorney marketing. I soon learned that the best way to learn to do something is to learn from people who have “been there and done that.”

My goal in creating the Lawyers’ Video Studio was to create a great resource for lawyers to learn about creating attorney video, and also allow other attorneys the ability to hire me to get them onto video to improve their marketing for their legal practice. There are many good video companies out there, but there are no video producers who are also experienced trial lawyers who have created hundreds of educational videos to help market their own legal practice.

Those other video production companies may know how to create a crystal-clear video, but if your video never gets watched you’ve wasted your money. Almost anyone nowadays can create crystal-clear high-definition video. Doing that is almost a simple as setting up your video camera on a tripod and pressing “record.” The key is knowing what content to putting your video, and importantly what not to put in your video. Since most video producers are not trial attorneys, they may find it difficult to explain to you who your ideal viewer is online. Without knowing that information, it is impossible for a video producer to help you create great video.

An experienced trial attorney in practice for over 21 years, who is also a savvy internet marketer, knows what viewers want in an attorney video. Learn from my experience about what works, and importantly, what doesn’t.

If you want the names of some very good web video companies, you need only explore my blog where I freely list a number of excellent video production companies. However, none of those companies have a trial attorney as your video producer.

My goal as a fellow trial lawyer is to get you  onto video to create the best marketing message you can, to help you improve your legal practice today. I encourage you to explore the articles on my website here for more information. When you’ve decided you must get onto video, I urge you to click on the button to the right to sign up now for your very own video incentive program. Questions? Pick up the phone and call me to get started immediately. You can reach me at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com.

Thanks for taking the time to read my blog!
______________________

“Whether trying to learn valuable tips on how to shoot online video for yourself or knowing what to ask an online video company, Gerry Oginski and The Lawyers’ Video Studio has quickly become the hub for information about online videos for the legal profession. Online video is the future of law firm marketing and Gerry has more knowledge about that area than any other person. Gerry has become a leading expert about online videos for attorneys.”

Damon T. Duncan, Esq., Duncan Law, PLLC 628 Green Valley Rd., Suite 304, Greensboro, NC 27408 t:336.856.1234

DamonDuncan@DuncanLawOnline.com

http://www.DuncanLawOnline.com

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

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Lawyers who use pay-per-click are literally paying rent to be on the right-side of Google search results, or at the top of the page with the yellow background. Many of these firms are nowhere to be found in the organic search results. What does that mean? If you stop paying rent, nobody will find your website.

The same is now true for your videos.

YouTube has created a program that allows you to appear at the top and on the right side of the search results in a YouTube search, for a fee, of course. Pay-per-click for video. Guess what? Stop paying rent and try to find your video. If you can’t, your videos will not be watched.

More importantly, you need to ask why your videos are not being indexed and ranking highly in YouTube’s organic search results. If you’re not coming up in the organic search results, you have a big problem. You need help. I have the solution.

Take a look at my turn-key system to get you on video. Create video; have it uploaded; optimized for the search engines; blogged about; put on my own blog; and tell the world about it using my social network and yours as well. Our video incentive program is the best value for your money. Anywhere.

Thanks for taking the time to read my blog!

______________________

“Whether trying to learn valuable tips on how to shoot online video for yourself or knowing what to ask an online video company, Gerry Oginski and The Lawyers’ Video Studio has quickly become the hub for information about online videos for the legal profession.  Online video is the future of law firm marketing and Gerry has more knowledge about that area than any other person.  Gerry has become a leading expert about online videos for attorneys and his information has encouraged our firm to increase our use of online video and make it the priority for our marketing and advertising campaign.”

Damon T. Duncan, Esq., Duncan Law, PLLC  628 Green Valley Rd., Suite 304, Greensboro, NC 27408 t:336.856.1234

DamonDuncan@DuncanLawOnline.com

http://www.DuncanLawOnline.com

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

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The quality of a webcam, frankly, stinks. The lens is microscopic and usually plastic. The resolution is poor, and it universally cannot deal well in low light situations. It’s good for sending a quick “Hello” to your friend who lives across the country, or maybe even Grandma. It’s not for creating professional looking videos that someone looking for an attorney will be impressed with.

2. DO NOT LET YOUR VIDEO PRODUCER DECIDE WHAT MUSIC AND BACKGROUND TO USE

As an attorney, you know what your State’s ethical rules are. You know what you can and cannot put in an advertisement. You also know, from watching other attorney videos what kind of background music, if any, you want to use. You also know what kind of background you like. Do you want to be in front of a court house? How about your conference room? Standing on the street? You decide, not your video producer.

3. YOUR VIEWER DOES NOT CARE ABOUT YOU

This is the most important tip of all. Your viewer does not want to know anything about you, except how you can help solve their problem.

4. IT’S NOT AN INDIE FILM

Your goal is to educate your viewer. You are not shooting your video for a panel of film experts. Do not create mood lighting. Instead, make yourself well-lit.

5. DO NOT USE YOUR CAMERA’S BUILT-IN MICROPHONE

Using the built-in-microphone to create your lawyer video is the kiss-of-death for your video. The sound will be terrible and viewers will focus on the poor quality of your video rather than your content.

Conclusion:
These 5 tips to avoid will help you market your law practice using video. How do I know it works? Because I use these tips every day to market my own medical malpractice and personal injury law practice. Take a look.

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• Understands the benefit of creating video to market themselves online,
• Recognizes that video allows you to create a message that is not truncated by the size of your ad,
• Realizes that they have so much useful content to tell the world,
• Has the right mindset to market their legal practice,
• Wants to get onto video now,
• Wants a turn-key system, where all he has to do is show up for the video-shoot and start talking,
• Already has a website or a blog,
• Is eager to learn how video can improve the likelihood of an online viewer calling him instead of his competitor,
• Has read my articles in the Lawyers’ Video Studio,
• Has seen my New York medical malpractice video blog as just one example of how I use video to market myself online.

Why do I tell you who is my ideal client?

This way you understand the criteria I use to choose those attorneys to create video. Simply because you may be interested in creating video is not enough for me. Rather,  you need to have the right mindset and you need to keep your mind open to the possibility that creating video will change your life and change the way you market your legal practice.

If you meet the criteria I have listed above, I strongly encourage you to contact me to get you onto video today. I can be reached at Gerry@lawyersvideostudio.com or 516-487-8207. I welcome your call.

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Here’s a quick BLOOPER video that will have you wondering whether I can talk at all while creating video for the Lawyers’ Video Studio. Enjoy.
Lawyers: Call me with questions about getting on to video: 516-487-8207 or by email: Gerry@lawyersvideostudio.com

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NY Attorney Gerry Oginski

1. You can educate your viewer
2. Your viewer gets to hear you before ever meeting you
3. Your viewer gets to see you before ever meeting you
4. Your viewer gets to hear your expertise before ever meeting you
5. A viewer is able to make an educated decision about whether you are the right lawyer for them, before they ever meet you

You can’t do that with a yellow pages ad.
You can’t do that with a classified or display ad in a newspaper.
You can’t do that with a static website.
Nor can you do that with photos on your website.

When a potential client comes into your office, isn’t your goal to educate them about how a lawsuit like theirs works, and how you can best guide them through their lawsuit?

Didn’t you ever wish you could simply answer a viewer’s question online but had no real way to do so except for replying in an email?

When you are buying a big-ticket appliance or a large flat-screen TV, don’t you want to read the reviews of what people who have purchased the item said about it…all before you spend your hard-earned money? Of course you do.

What if you had a satisfied client telling the world in a video how they came to you with a specific legal problem and because of your expertise, you were able to help them resolve their case. Now, they can’t stop telling all their friends about you.

By creating video, you can get your educational message online and have satisfied clients tell the world all about how wonderful you are. The best way to to do this is with video.

About Gerry

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for 21 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’re interested in getting started with creating video to market your legal services, Gerry now offers consultation services. If you want a turn-key system where Gerry does everything for you except appear on camera, click here. You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com.

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