Ever hear of Mischelle Davis?
She’s the marketing powerhouse for her husband, Seattle personal injury attorney Chris Davis.
I had the pleasure of finally meeting them both at Ben Glass’ Great Legal Marketing seminar June 11 and June 12, 2010 held in Fairfax, Virginia. They are both down-to-earth and lovely people to talk to. I had the pleasure of speaking with them the night before the conference started and was blown away by all the different marketing this super duo make happen.
I am thrilled to be back from a lecture I presented to over 250 attorneys in Fairfax, Virginia about the benefits of creating educational video to market their law practices. Before leaving New York, I had visions in my mind of the crowd going wild; jamming to the music; raising their hands and singing along; demanding more and then of course chanting my name for an encore. Then I woke up and realized it was a daydream of sorts.
I was speaking to over 250 attorneys on June 11, 2010 at the Hyatt in Fairfax, Virginia. The room was packed. Ben Glass had just finished talking about ethics in attorney advertising. 5:00 pm arrived and I had my wireless microphone all set; my laptop was ready to go and my wireless pointer was plugged in. I walked up on stage and the first question I asked the crowd after introducing myself was “How is it that a solo practitioner like myself is able to compete with the biggest law firms in Manhattan with the biggest marketing budgets?”
I had an “Aha” moment about two years ago. I was creating a series of videos for my legal practice to help viewers understand how lawsuits work in New York. A friend of mine asked me whether I was a marketer, and up until that time, the answer was “No.”
“I’m a medical malpractice and personal injury trial lawyer,” I said. “I’m not a marketer.” A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that’s what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING!
Attention All Lawyers:
Ever hear of “Great Legal Marketing?” If you haven’t, you should. Ben Glass is a Fairfax, Virginia personal injury and medical malpractice trial lawyer who is the genius behind Great Legal Marketing. Ben has changed the way lawyers market themselves and does so in an ethical, outside-the-box way that helps distinguish you from all of your competitors.
I have been following Ben’s marketing methods for years now and felt that now was the time to create this video testimonial; to let other lawyers in on Ben’s marketing secrets. Nobody asked me to create this video or this blog post and I’m not being paid to do it either. Rather, it’s time that lawyers open their eyes and realize that most attorney don’t have any clue about how to market themselves and their law practices effectively.
