gerry oginski

It took me 8 years to learn how to do this…

When I started creating videos to market my law practice, I had no clue what I was doing. Nobody did. In fact, when I first started creating educational videos, there was nobody in the country who was doing what I was trying to do. Continue reading

How Many Legal Marketing Videos Are Enough?

Lawyers want to know whether they only need to create a handful of videos. They want to know if they can stop after doing 20 videos. They want to know if they can stop after doing 50 videos. Continue reading

Do You Ever Watch Your Own Attorney Marketing Videos?

When creating great video to marketing your law firm, don't rely on your video company to do all that they're supposed to do. Watch the video yourself, Continue reading

Did you know that Google ‘rewards’ you for embedding YouTube videos on your web pages?

Years ago, the mainstream thinking was that you did not want to put a YouTube branded video on your own website. It meant that you were using a freebie service that you couldn’t and didn’t control. Continue reading

I Met a Camera Snob Today

My main videographer was unavailable and I opted for my second choice. He confirmed the shoot but the weekend before had to cancel because of a family medical emergency. To his credit, he gave me a list of 5 contacts Continue reading

Why would you want to use an interactive transcript for your attorney video on YouTube?

First, make sure you annunciate clearly when you speak on video. Slurring your words and using slang will not help. Second, skip the automatic computer-generated transcript all together. Instead, create your own 100% accurate, human-generated, word-for-word transcript and insert it instead. Continue reading

Attorney Video Marketing Tip: How Do You Generate Trust With Your Viewer in Less Than 60 Seconds?

I'll show you how I used attorney video to generate over $7 Million Dollars in settled cases from my little videos. Continue reading

They Didn’t Even Know Where the Video Links Went To

Every time I clicked on a link on their website, it took me out of their website and directly to a video on YouTube. That's right, they took the viewer/reader FROM THEIR WEBSITE and immediately delivered them RIGHT TO YOUTUBE. Continue reading

Lawyer Marketing: You Don’t Need Anyone’s Permission to Shoot Great Educational Video

Stop waiting for your friends and colleagues to start creating attorney video for your lawyer marketing efforts because by the time they realize they need to do it, they will be way behind the times and most of your colleagues and competitors will have tons of video already online working for them night and day. Continue reading

Lawyer Video Marketing Doesn’t Work

So many attorneys have been brainwashed to believe that advertising is the key to get new clients and business in the door. They've been told by so many advertising companies Continue reading

Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins