Ladies and Gentlemen,
I give you the State of the Union for Lawyer Video.
“My fellow attorneys,
The state of affairs for lawyers who create video to market themselves stinks. Truly awful. Video quality has improved but content has gone down the drain. Four years ago the only type of lawyer videos that video companies created were “Look at me!” videos. Those videos simply were one intro video that did nothing more than say “Come to me because I’m great.”
Fast forward to the present day and lawyers have made leaps and bounds.
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Frank Kern, in case you didn’t know, is the biggest online information marketer anywhere. Truly. Anywhere.
He’s the man responsible for many multi-million dollar online product launches. Many of his own included. He’s the one that most other online marketers follow. He clearly sets the standard for everyone else to follow. “Why the headline, and what does this have to do with attorneys creating video?” I’m glad you asked. I’m on Frank’s email list (along with at least 400,000 other people) and I’m going to post it here so you see how important his comments are:
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