You want to attract viewers to your website. You want them to watch your video. You want them to pick up the phone and call you instead of all your competitors. How can do you do that with video? Simple.

Tell a story.

Every story has a beginning, a middle and an end. Good stories have protagonists and conflict. Really good stories have interesting characters who are involved in conflict. There’s no greater theme than showing conflict between good and evil. It makes for a really interesting story.