Written on
November 18, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
video for lawyers,
web video
Lawyers who work in a law firm with 5-20 lawyers may think video should not be part of their marketing plan to gain new clients. They’d be 100% wrong. Lawyers fail to look at marketing from a potential client’s eyes.
Think about why you even have a website: To provide information to online viewers.
How do you distinguish yourself from other mid-size lawfirms? With pictures? With flash animation? With your credentials? With your results? With the articles you and other lawyers in your firm have written?
Most mid-sized law firms have pictures of their office building; a photo of generic, well-dressed people in a waiting room; photos of their law library; a photo of a senior partner standing lawyerly and formal while looking at a law book. Here’s my question: “So what?” What good does any of that do to help you distinguish yourself to your online viewer? The answer is likely nothing.
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Written on
November 18, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
video for lawyers,
web video
If they do, ask “Why?”
Why should they get free advertising off your video that you are using to promote your legal services; not theirs. Why don’t you make them pay to advertise on your video? That’s only fair. As a trade-off, maybe they’ll reduce your fee in order to put their name, website and contact info right on your opening sequence, so your online viewer sees your video production company info, and not yours.
Hello…lawyers. Attention all lawyers…WAKE UP! “I said HELLO!”
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When you have video on your website or blog, you usually have the option of having it play immediately anytime someone opens that web page. The other option is that someone needs to actually click on the “Play” button to start your video.
Let’s say you’re sitting in a quiet room in the library searching online; or maybe you’re in a quiet bookstore browsing online and all of a sudden you come to an interesting-looking website and “BOOM!” music is blasting and someone’s voice comes on with a video, without ever touching the “Play” button. Shocked you, didn’t it? Glaring. Loud. An obnoxious intrusion into an otherwise quiet moment of your time. What do you think of ‘autoplay’ on a video?
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Written on
November 12, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
video for lawyers,
web video
9 MUST ASK QUESTIONS
1. How long does it take to shoot my video?
2. How many actual video clips will I get as a final product?
3. Do you optimize my videos for the search engines?
4. Is search engine optimization included in the pricing?
5. Do you put my videos onto my blog or website?
6. Do you put my videos on your own website?
7. Do you create a blog post about my new videos?
8. Do you tweet about my new videos?
9. If I want to come back next month and do another series of videos, how much will you charge me?
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Today’s video review is not about a lawyer video. Rather, it’s about a guy who built a business creating newsletters for people to keep in touch with their customers and clients. Jim Palmer calls himself the “Newsletter Guru.” He clearly “gets” why it’s so crucial to keep in touch with your clients and customers on a regular frequent basis.
In this video we see Jim paddling his canoe on a lake near his home. He is wearing sunglasses, and the camera is sitting in the canoe pointed upwards. As Jim talks, you hear the oar making contact with the water. Jim tells a story about finding a painting he wanted to purchase and the business owner refusing to ship it to his home. The point of the video is to show that the business owner lost a key opportunity to make an easy sell by creating a roadblock.
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