“Good Blogging Practices for Personal Injury Lawyers” — Eric Turkewitz from Nick Carroll on Vimeo.

Fellow New York personal injury trial lawyer Eric Turkewitz describes the pros and cons of blogging. For those of you who don’t know Eric online, he’s a very well-known blogger and you should check out his blog New York Personal Injury Law Blog. In this video presentation which he gave this past May, 2010, he explains what you should and shouldn’t do as a blogger.

Why does this help you as an attorney who uses video to market yourself? Everything that Eric talks about in this great presentation can be used when creating video. I highly recommend watching this entire video. It will make you a better marketer and open your eyes.

Gerry Oginski's Total Online Video Solution

“What?!”

“What do you mean it doesn’t work? Isn’t that what you’ve been preaching about for the longest time?”

Yes I have. But I have a secret. A secret I do not want to share with my competitors. You see, the reality is that creating video to market your message really does work.

Why would I write such a headline? Two reasons:

1. There are articles online that discuss the efficacy of video blogging and whether they work for attorneys, and
2. I wanted you to see what happens when you create a controversial or compelling headline. The headline is a tease. Sorry. I also don’t want my competitors to think this stuff really works, although I imagine they’ll figure it out eventually and try to replicate what I’ve done and learn what I’m teaching other smart lawyers to do. In fact, if they were really smart, they would hire me to teach them what I’m doing.

Video blogging is the best way to interact with your viewer; they get to see you, hear you and begin to trust you before they ever walk in your door.

Most attorneys just want to practice law and focus on what they do best. That’s exactly what you should be doing; what you do best. Lawyers who want to learn how to get onto video and make the best use of their time and energy hire a video production company to do it all for them. You really don’t want to be a videographer or video editor or video distributor, do you?

Instead, you want to be the best lawyer you can be, helping your clients and earning a good living at the same time. If you want to get your message onto video and don’t know where to begin, or want to improve the videos you’ve already created, my video coaching group for attorneys is the place to start.

There is no other video production company in the country run by an experienced medical malpractice trial lawyer who helps other attorneys get onto video. There is no other video production company in the country that has created a coaching group for attorneys to mentor them and show them exactly what I do to convert online viewers into callers.

In my coaching group, I go through the mindset that is so crucial to understanding what a viewer wants to know, and how to create compelling content that will make the viewer click on your video, watch it in its entirety, and then want to pick up the phone and ask you for more information.

My coaching group is perfect for the attorney who is learning to create video on their own as well as lawyers who have video production companies create video for them.

Come join me in the lawyer’s video studio coaching group for attorneys. You’ll learn so much- I guarantee it. I look forward to seeing you there.

Ever hear of Grant Griffiths? If you blog at all, you should know him. He’s the founder of BlogForProfit.com and he’s also known as the “BlawgFather” of blogging. He created an incredible 31 day (FREE) program called 31 Days To Kick Your Blog in the Butt. In this video you’ll learn the reasoning behind his 31 day program.

I had the chance to speak to Grant for a few minutes after I presented a lecture to a great group of lawyers at MILOfest (Macs in Law Office group). Grant was presenting a lecture about the importance of blogging, and my lecture was on the importance of attorneys creating video.

If you’re unfamiliar with Grant, you should know that he, together with his son, have created an incredible WordPress theme called Headway which allows you to make changes to your blog instantly without knowing any code at all. Check out Headwaythemes.com for yourself. I personally use it on my blog, lawyersvideostudio.com and encourage you to see for yourself how I use it.

Gerry Oginski, Esq.
Lawyers Video Studio
Great Neck, NY
516-487-8207

If you don’t know Tom Foster, CEO at Fosterwebmarketing.com, you should. Tom is the mastermind behind my website, oginski-law.com and over 200 lawyers’ websites across the country.

I had a chance to interview Tom recently at his Fairfax, Virginia office and I asked him how often an attorney should be blogging.

Tom is an expert at creating and promoting lawyer websites and truly ‘gets it’. He knows what works, and importantly, what doesn’t. You can find him at Fosterwebmarketing.com or call him at 888-886-0939. Oh yes, I almost forgot to mention that Tom and I have written a book together called “Creating Video For Lawyers,” which, if he finishes his part of the book soon, we’ll be able to get into print. Hurry up Tom, we’re all waiting!