I was at the Apple store recently. A shiny new object caught my attention. It was a handheld device that looked like no other. No, it wasn’t an iPad. No, it wasn’t a new iMac. Instead, it was the new iPhone4. I went to the Apple store to get my son’s Macbook pro fixed and after that was taken care of, I began to explore. This new communication device looked interesting.
I freely admit I use a Blackberry with Verizon. I started playing. I was most interested in the video capabilities of the new phone. The screen resolution was outstanding. It played YouTube videos flawlessly and crisply. Even in a crowded store, I was able to listen to myself talk in one of my videos (my wife says I do that all too often!).
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3 Myths:
1. You need the best video equipment to create attorney video;
2. You need the most expensive video camera to create great video;
3. You need the most technologically advanced computer to edit your videos.
You just bought the latest and greatest video camera to shoot your attorney video. You got the best price for the most advanced camera on the market. Do you think a viewer can tell the difference between a video created with a $500 camera and one made with a $1,500 camera?
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Some might say yes. Others say “Phooey. I’ll just press record and then when I’m done, simply upload right to YouTube.”
Besides content, editing is way up there in terms of importance and here’s why:
1. You’ve got to make your video direct and to the point. If you don’t edit out the garbage and excess verbiage, your viewer will be turned off.
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Chances are you have a video camera with flash memory. It will hold a memory card, maybe 8GB or 16GB. If you’re really on the cutting edge, you will probably have a Class 6 high capacity memory card.
As most of you know, tape-based video has gone the way of the 8-track (for those of you old enough to remember what 8-track is).
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This Monday, two very smart attorneys will be creating video to help market their law practices.
They are both eager and excited to begin their journey of creating video that will help them stand out from the crowd and improve the conversion rate for their online viewers. Each one has already met with me during our mastermind strategy session where I map out the content that they will use to create their initial eight videos.
During our mastermind session I give them a formula that I personally use to create content that compels a viewer to pick up the phone and call. This also provides a blueprint for the attorney for all videos that they create on their own after the initial video shoot is over.
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SoloPracticeUniversity is celebrating their one-year anniversary by having a contest that will benefit one very lucky solo attorney.
You worked hard through law school. You worked hard to pass the bar exam and now you’re out on your own. How cool would it be to receive $12,000 worth of amazing goods and services that will help you propel your practice into the next generation?
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Want to jump onto video but don’t know where to start?
You need to read this book, written by my good friend Tom Foster of Fosterwebmarketing.com and myself, to get you motivated. You’ll learn tons of useful information about why video is so important to market your practice and why it’s the future of the internet.
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