In today’s YouLaw, we look at Tennessee trial lawyer Rob McKinney who gives viewers an overview of what they need to ask when looking for the best DUI attorney. The video is 3:25 long, and at times appears drawn out. However, Attorney McKinney offers great content for viewer trying to figure out who they should hire. Experience is the obvious first answer. He talks about how important it is for the attorney to have a mastery in the science of a field sobriety test, the breath test, and the blood alcohol test.
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Written on
March 11, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
video,
video for lawyers,
web video
That’s the total number of views that my videos have received as of today, February 16, 2010. That’s not a misprint. That’s not my mother-in-law clicking on the same video 10,000 times either.
Just imagine if that number of viewers saw your videos. Would you have more callers to your office?
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When you do a YouTube search, they now offer ‘promoted’ videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you’re willing to pay, similar to Google’s pay-per-click campaigns.
Anytime I see a video being ‘promoted’ it tells me:
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If you do not know Trey Ryder and you are an attorney, you should take a look at his marketing materials immediately. Trey is a big proponent of education-based marketing for lawyers and has excellent advice and amazing articles for every attorney trying to market themselves.
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Tags: attorney, attorney marketing, attorney video marketing, education, education-based marketing, lawyer, lawyer marketing, lawyer video marketing, marketing, trey ryder, video
If you missed my attorney video webinar in December, you definitely do not want to miss this one on March 17, 2010 (St. Patricks day) at 12:00 noon (Eastern time).
Legal marketing expert Larry Bodine is hosting this seminar, and I’ll be explaining the importance of why you need to be on video to market yourself in today’s economy.
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It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.
Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.
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Tags: attorney, attorney video, lawyer, lawyer video, lawyer video marketing, online, studio, video, video for lawyers, video marketing, video producer, video production
Ever hear of Blip.tv or Dailymotion.com? You should have.
These are free video sharing sites. Naturally, I upload my videos there, among many others. I only post original content. I only post useful and educational material in my videos. I never violate terms of service. I respect others, and expect others to respect me. I always respond to comments on my videos. I’m always considerate of someone else’s comments even though I may not agree with them. Well, guess what?
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Scott Drake discusses video marketing with New York Medical Malpractice & Personal Injury Trial attorney Gerry Oginski.
Oginski produces his own video and distributes the content to his website and other 3rd party sites. He uses video as his primary marketing tool.
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Tags: attorney, attorney video, gerry oginski, lawyer, lawyer video, lawyers, lbn, legal broadcast network, scott drake, video, video marketing, video producer
Video production for lawyers cost either time or money. Often, it costs both.
Creating a quality-driven educational message is not as simple as standing in front of your Flip video camera and simply pressing the big red “record” button. Same goes for using your Kodak Zi8 with an external microphone. Maybe you’ve had your eye on that Sony Webbie or one of the other handheld pocket-camcorders. Regardless of what camera you use, don’t just press that ‘record’ button and upload right to YouTube.
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Written on
February 10, 2010 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
video,
video for lawyers,
web video
Shooting video is really simple now. We have the Flip Mino camera, where you just push the no-brainer red button. We have the Kodak Zi8, now. We have the Sony Webbie camera. Really simple: Just push the big button in the middle and start taking your video. We can even use digital point-and-shoot cameras to take hi-def video now too.
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Tags: attorney, camera, flip, kodak, lawyer, marketing, online marketing, online video marketing, sony, video, video marketing