How often do you see an attorney poking fun at himself? I guarantee it does not happen often. Most lawyers project a very stuffy and formal image. They do not want their prospective clients or colleagues to think they are anything less than professional.
Tag Archive: attorney video marketing
Best Day to Shoot Video: Cloudy Day
You do realize I’m referring to shooting video outdoors, right?
This has nothing to do with shooting video indoors or in a studio.
The best day, according to video experts such as Harry Brockman, HBProductionGroup.com and Jim Folliard, Fairfaxvideostudio.com, is to shoot on a cloudy day. Why?
Somebody Offered to Buy My Domain Today
I’m not talking about the domain for this blog, http://lawyersvideostudio.com. Instead, I’m talking about my medical malpractice domain http://www.oginski-law.com. That is the center of my online universe. It’s an established website with thousands of pages of content.
Who appointed YOU as a legal expert?
I was listening to marketing genius Dan Kennedy today and I was reminded of the fact that nobody appoints you as an expert in your field. There is no governing board that says at one point in your life “Okay, you are now considered an expert and therefore you can do whatever it is you do.”
Most lawyers struggle and strive for years before achieving “expert” status. Why is that? You don’t wake up one morning and suddenly are presented with a certificate that says “Congratulations Mr. Jones, you are now an expert in your field of law.”
What does this have to do with creating video to market your practice? Absolutely everything.
Lawyers Video Studio New Online Newsletter-Dec. 10′
Learn how really smart attorneys use online video to stand out from the crowd. Learn what happened when an attorney lost all of his content right before we started shooting video. Find out how many videos Gerry Oginski created to market his practice this year alone. See a photo of Gerry’s new secret weapon he uses at every video shoot.
Who Owns Your Video Content?
You think you own it, right? In theory, you do. However, when you attempt to host your videos in the video sharing sites you may be shocked to learn that they have total control over what is done with your videos.
They control where those videos are placed on their website. They control what advertisements, if any, will overlay your video. They determine what quality your video will be played back at. They determine how much of your description will be shown to a viewer. They determine how many other similar videos will also appear next to yours while yours is being watched.
Video on Your Linkedin.com Profile
As most readers may know, Linkedin.com is a very popular business and professional networking site on the web. In fact, most people use it to stay in touch with their professional contacts; some people use it to promote their businesses; some people use it to network for new jobs, and business related opportunities. However, as more and more people continue to use Linkedin.com, what can you do to make your profile page stand out from the rest of the pack using the networking site?
How Much To Create a Martindale-Hubble Attorney Video?
I am always looking on the web for video production companies that offer good value for your money.
I came upon Martindale-Hubbel’s video service and thought you’d want to know what they charge for creating video. Then you can compare it to what I offer and ask yourself which has a better value.
To create a 1 minute video, they charge…
Video Marketing for Attorneys: Video is the Driving Force of Online Content
There are some lawyers who still don’t get it. They still think the yellow pages is relevant today. There are other lawyers who don’t blink to pay $50,000 for TV marketing campaign. There are still some lawyers who think Craigslist is a great way to market themselves and their legal services.
All of the traditional forms of attorney advertising are becoming less and less relevant today, especially since most people go online to get information; free information.
USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS
In this month’s ABA Law Practice journal magazine, the featured article is written by yours truly.
The theme of this month’s magazine is SMART MARKETING: IDEAS YOU CAN USE TO GET YOUR FIRM BACK IN THE GAME. Take a look and tell me what you think about the article.
