Watch Dave Lorenzo’s video to learn about typical attorney marketing mistakes. Make sure you’re not making these mistakes.
Watch Dave Lorenzo’s video to learn about typical attorney marketing mistakes. Make sure you’re not making these mistakes.
I had a conversation today with someone who felt that using a Flip-style video camera to record stream of thought video was better than creating video in a studio setting where you can control the video, lights and audio.
I told this attorney that it doesn’t matter what camera you use to create your video.
I learned a really valuable lesson today from a really nice hotel. I’m on vacation with my family in Grand Cayman in the Caribbean. We’re staying at the Westin Hotel which is a beautiful property.
The hotel says you get a nice room for the price. Fair enough. When you check in, they tell you that you will have a mandatory $20 fee, per night, per room, for use of their gym, sauna and steam room, whether you use it or not. Ok. We have two rooms.
# Let your yellow pages rep design your ad. Why? Because the same design group designed all of the attorney ads. These folks clearly never learned about direct response marketing and individualistic marketing. Most attorneys are finally realizing that the yellow pages are becoming less and less relevant today.
# Create a newsletter and send it to your list…
THE REACTIONARY LAWYER
Do you wait for things to happen and then react to them? Do you have too many cases where the best you can do is just put the fires out and simply react to everything your adversary does?
THE PROCRASTINATOR
Are you a procrastinator and wait till the last minute to get that legal brief into the court? Do you let time-sensitive matters sit on your desk until you absolutely must get it done? Do you wait till your client calls you and asks whether you did what you were supposed to do?
Ever hear of Mischelle Davis?
She’s the marketing powerhouse for her husband, Seattle personal injury attorney Chris Davis.
I had the pleasure of finally meeting them both at Ben Glass’ Great Legal Marketing seminar June 11 and June 12, 2010 held in Fairfax, Virginia. They are both down-to-earth and lovely people to talk to. I had the pleasure of speaking with them the night before the conference started and was blown away by all the different marketing this super duo make happen.
In this webinar replay you will learn why creating video is so important to market your practice, distinguish you from all other attorneys and explain why creating video is the best return on your investment anywhere.
Learn how really smart attorneys are using video to market themselves today. Read about two law firms who use their custom video channels to showcase and highlight their educational video messages.
Read about Frank Kern’s dumbest mistake ever. Find out why you don’t want to be a videographer and learn all the technical mumbo-jumbo.
Learn what two videos got Gerry Oginski a call from the Wall Street Journal and multiple wrongful death cases.
I’m on vacation with my wife on Sanibel Island in Florida and while walking along the beach I glanced out into the calm ocean waters and was amazed to see two dolphins swimming lazily about 20 feet from shore. I could have kicked myself for not having my video camera with me.
My video camera is the Canon Vixia HF S10 and…
In this month’s video studio newsletter it’s all about two smart law firms creating really smart video. Take a look…it’s FREE!