Tag Archive: attorney marketing

Legal Marketing Expert Dave Lorenzo Talks About Law Firm Marketing Mistakes

Watch Dave Lorenzo’s video to learn about typical attorney marketing mistakes. Make sure you’re not making these mistakes.

Video wars-Flip Camera or Hard Disk Video Camera?

I had a conversation today with someone who felt that using a Flip-style video camera to record stream of thought video was better than creating video in a studio setting where you can control the video, lights and audio.

I told this attorney that it doesn’t matter what camera you use to create your video.

How to Nickel and Dime Your Way to Client Hell

I learned a really valuable lesson today from a really nice hotel. I’m on vacation with my family in Grand Cayman in the Caribbean. We’re staying at the Westin Hotel which is a beautiful property.

The hotel says you get a nice room for the price. Fair enough. When you check in, they tell you that you will have a mandatory $20 fee, per night, per room, for use of their gym, sauna and steam room, whether you use it or not. Ok. We have two rooms.

Guaranteed Marketing Failures for Attorneys

# Let your yellow pages rep design your ad. Why? Because the same design group designed all of the attorney ads. These folks clearly never learned about direct response marketing and individualistic marketing. Most attorneys are finally realizing that the yellow pages are becoming less and less relevant today.
# Create a newsletter and send it to your list…

PROCRASTINATOR, REACTOR OR TAKE-ACTION ATTORNEY-Which type of lawyer are you?

THE REACTIONARY LAWYER

Do you wait for things to happen and then react to them? Do you have too many cases where the best you can do is just put the fires out and simply react to everything your adversary does?

THE PROCRASTINATOR

Are you a procrastinator and wait till the last minute to get that legal brief into the court? Do you let time-sensitive matters sit on your desk until you absolutely must get it done? Do you wait till your client calls you and asks whether you did what you were supposed to do?

Mischelle Davis blasts her legal marketing into the Stratosphere

Ever hear of Mischelle Davis?

She’s the marketing powerhouse for her husband, Seattle personal injury attorney Chris Davis.

I had the pleasure of finally meeting them both at Ben Glass’ Great Legal Marketing seminar June 11 and June 12, 2010 held in Fairfax, Virginia. They are both down-to-earth and lovely people to talk to. I had the pleasure of speaking with them the night before the conference started and was blown away by all the different marketing this super duo make happen.

Webinar Replay, May 25, 2010- Video Marketing for Lawyers

In this webinar replay you will learn why creating video is so important to market your practice, distinguish you from all other attorneys and explain why creating video is the best return on your investment anywhere.

Lawyers Video Studio-Online Newsletter May 2010

Learn how really smart attorneys are using video to market themselves today. Read about two law firms who use their custom video channels to showcase and highlight their educational video messages.

Read about Frank Kern’s dumbest mistake ever. Find out why you don’t want to be a videographer and learn all the technical mumbo-jumbo.

Learn what two videos got Gerry Oginski a call from the Wall Street Journal and multiple wrongful death cases.

The Dolphin Video That Got Away

I’m on vacation with my wife on Sanibel Island in Florida and while walking along the beach I glanced out into the calm ocean waters and was amazed to see two dolphins swimming lazily about 20 feet from shore. I could have kicked myself for not having my video camera with me.

My video camera is the Canon Vixia HF S10 and…

Lawyers’ Video Studio- April 2010 Newsletter Now Online

In this month’s video studio newsletter it’s all about two smart law firms creating really smart video. Take a look…it’s FREE!