Tag Archive: attorney marketing

18 Q’s To Ask Yourself Before You Press ‘Record’

Excellent. I congratulate you for having the desire to create your own attorney video. However, having the desire and implementing it, are two totally different things.

Before running out to purchase all your video equipment and signing up for video editing classes and reading all those books (including mine, “How Really Smart Lawyers Are Using Video On The Web To Get More Clients”) to start creating video, ask yourself these questions:

Read the full article »

Do You Have The Guts To Get Onto Video?

You think you have the guts to create attorney video?

You think it’s simply a matter of standing in front of the camera and pushing the red record button? You think it’s as easy as pressing the ‘upload’ button directly to YouTube without editing? It might look easy when the professionals do it but I guarantee you that unless you have the desire, the time and inclination to learn how to do it really well, it’s not easy.

Read the full article »

Lawyers: 10 Reasons You Must Get Onto Video Now

(1) Your potential clients expect you to be on video,
(2) Consumers searching for an attorney want to see you and know who they are calling when they pick up the phone,
(3) Viewers want to hear you and see that you sound intelligent…

Read the blog post to learn the rest.

Read the full article »

Legal Marketing Expert Dave Lorenzo Talks About Law Firm Marketing Mistakes

Watch Dave Lorenzo’s video to learn about typical attorney marketing mistakes. Make sure you’re not making these mistakes.

Read the full article »

Video wars-Flip Camera or Hard Disk Video Camera?

I had a conversation today with someone who felt that using a Flip-style video camera to record stream of thought video was better than creating video in a studio setting where you can control the video, lights and audio.

I told this attorney that it doesn’t matter what camera you use to create your video.

Read the full article »

How to Nickel and Dime Your Way to Client Hell

I learned a really valuable lesson today from a really nice hotel. I’m on vacation with my family in Grand Cayman in the Caribbean. We’re staying at the Westin Hotel which is a beautiful property.

The hotel says you get a nice room for the price. Fair enough. When you check in, they tell you that you will have a mandatory $20 fee, per night, per room, for use of their gym, sauna and steam room, whether you use it or not. Ok. We have two rooms.

Read the full article »

Guaranteed Marketing Failures for Attorneys

# Let your yellow pages rep design your ad. Why? Because the same design group designed all of the attorney ads. These folks clearly never learned about direct response marketing and individualistic marketing. Most attorneys are finally realizing that the yellow pages are becoming less and less relevant today.
# Create a newsletter and send it to your list…

Read the full article »

PROCRASTINATOR, REACTOR OR TAKE-ACTION ATTORNEY-Which type of lawyer are you?

THE REACTIONARY LAWYER

Do you wait for things to happen and then react to them? Do you have too many cases where the best you can do is just put the fires out and simply react to everything your adversary does?

THE PROCRASTINATOR

Are you a procrastinator and wait till the last minute to get that legal brief into the court? Do you let time-sensitive matters sit on your desk until you absolutely must get it done? Do you wait till your client calls you and asks whether you did what you were supposed to do?

Read the full article »

Mischelle Davis blasts her legal marketing into the Stratosphere

Ever hear of Mischelle Davis?

She’s the marketing powerhouse for her husband, Seattle personal injury attorney Chris Davis.

I had the pleasure of finally meeting them both at Ben Glass’ Great Legal Marketing seminar June 11 and June 12, 2010 held in Fairfax, Virginia. They are both down-to-earth and lovely people to talk to. I had the pleasure of speaking with them the night before the conference started and was blown away by all the different marketing this super duo make happen.

Read the full article »

Webinar Replay, May 25, 2010- Video Marketing for Lawyers

In this webinar replay you will learn why creating video is so important to market your practice, distinguish you from all other attorneys and explain why creating video is the best return on your investment anywhere.

Read the full article »