I got a really good laugh when I spied this book sitting on my bookshelf while looking for my “Evidence in Negligence Cases” book written by New York personal injury trial attorney Tom Moore. I’d totally forgotten this book that I bought years ago while trying to figure out how to market myself online.
The subtitle is “The complete guide to creating winning ads,” by Kerry Randall and printed by the ABA Law practice management section. The really funny thing is I remember reading this book cover to cover, marking it up, highlighting it and trying to use it to improve my Yellow Pages ad.
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Fellow New York personal injury trial lawyer Eric Turkewitz describes the pros and cons of blogging. For those of you who don’t know Eric online, he’s a very well-known blogger and you should check out his blog New York Personal Injury Law Blog. In this video presentation which he gave this past May, 2010, he explains what you should and shouldn’t do as a blogger.
Why does this help you as an attorney who uses video to market yourself? Everything that Eric talks about in this great presentation can be used when creating video. I highly recommend watching this entire video. It will make you a better marketer and open your eyes.
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When I first started to practice law I worked for a defense firm handling PI and medical malpractice cases on Wall Street in NYC. They also handled the occasional plaintiff’s case. There was a ‘feeling’ back then that attorneys that needed to advertise where ‘those kind of lawyers’ and generally looked down upon.
‘Those’ lawyers took cases that appeared to come from volume practices rather than quality cases. In other words, they took anything that walked in the door. ‘Those’ lawyers advertised. The traditional law firms relied on word-of-mouth advertising and didn’t need to debase themselves with an awful yellow pages ad that was not far from the plumbing ads. (I am sure that some lawyers felt the PI attorneys who advertised probably qualified to be connected to those plumbing ads).
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You missed my online webinar about the importance for attorneys to market themselves with online web video. That’s ok. You’re going to have another opportunity to listen in; once I get the mp3 recording, I’ll be posting that to The Lawyers’ Video Studio.
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Written on
December 6, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
marketing,
new york,
ny,
seo,
video,
video for lawyers,
web video
The answer: Nothing.
If I am a client, that would not be a very satisfying answer no matter what legal issue or problem I had. Obviously, no lawyer can guarantee a particular outcome even with a good case. But think about how an online viewer searching for an attorney would love to hear about guarantees that you can make to reassure them that you are confident and capable of guiding them through the legal minefield known as litigation.
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