Stop Worrying About the Number of Views on Your YouTube Attorney Video

counterI get lawyers all the time tell me they’re so focused on the number of views their video gets, that’s all they are concerned with.

They correlate the number of views with popularity. They think solely by being a popular video that will get people to call.

I tell them they’re wrong. Very wrong.

Having a popular attorney video does not correlate into your ideal clients converting from a viewer in to a caller. Sure it feels good knowing that lots of people are watching your video. Sure you get inner satisfaction knowing that with each passing day your video is getting more popular.

But if your video is not generating calls, it makes no difference how many people watch her video.

Your only goal when creating attorney video is to convert an online viewer into a caller.

Your goal is not to create a branding message. Your goal is not to show people how well you speak and how wonderful you are. Your goal is not so mom and grandma can kvell about you (it means to talk about you in glowing terms to their friends and family).

Your only goal is to convert an online viewer into a caller. Ideally, you want your ideal client to recognize that you have information that they want and that you are the only logical choice to answer their pressing legal questions.

I get a kick out of going to legal seminars where people talk about the number of views their attorney videos have gotten on YouTube. They compete with each other claiming “My video has gotten 126 views…”

“Oh yeah? My video has gotten 175 views…”

Besides being childish, this discussion is meaningless.

The only metric you should ever be concerned about is not how many views your video gets but rather how many people who watched your video converted into a caller. Then you want to know how many of those callers had valid cases.

My suggestion is to ignore the number of views your video is getting. If you’re generating a good number of views on your  great attorney video but people are not calling, then you need to re-examine your video content. That tells me that there’s a significant problem with what’s in your video.

Maybe your content is not interesting. Maybe it’s not compelling. Maybe you have no call to action. There are many reasons that would cause you to lose  a viewer.

NEED HELP?

If you need help figuring out what you’re doing  wrong, I encourage you to reach out to me. I can help.

I help attorneys across the country every single day create great educational video to market their law practices online. You can reach me at 516-487-8207 or by e-mail Gerry@LawyersVideoStudio.com. I welcome your call.

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins