Are You Still Using Press Releases to Attract Your Ideal Clients?

announceMy question is “Why?”

I know I’ll get flack from other marketers from this, but I just don’t understand why you’d pay a company to create a press release message that doesn’t educate and teach a consumer something they didn’t know.

Instead, you’re basically making an announcement about how great you are.

Think of it this way…

You’re walking down Broadway in New York City and you’re heading downtown. There’s some guy on the corner of Wall Street and Broadway on an upturned milk carton with a megaphone.

He’s yelling out “Want to know who got a $2 million dollar verdict yesterday? The law firm of Jimmy, Bob and Lugnuts, that’s who! Do you know they’ve been in practice for a combined total of 600 years (in lawyer years). That’s right folks. Jimmy, Bob & Lugnuts have been doing this for so long that they do this in their sleep.

Has your contract been breached? Are you a whistleblower? Did you fall down a flight of stairs and break your leg? Are you the victim of medical malpractice? Were you discriminated by your employer because they wouldn’t pay you overtime? Do you have immigration problems? Have you been accused of insider trading? If so, you need to call the lawyers over at Jimmy, Bob & Lugnuts…just down the street.

That’s right folks…head on over to the law firm that cares. The law firm that gives personal attention. The lawyers who fight for your rights…”

First of all, do you think that your press release message is targeted to ANYONE or is it targeted to EVERYONE?

If it’s targeted to everyone, you’ve made a critical mistake.

Remember, not everyone cares about you and your law firm. Just because you’re using a megaphone online, doesn’t mean everyone cares or is paying attention.

Your PR paid message is like throwing a message into the ocean. It’s just a droplet of information that nobody is actually searching for.

Does it have its’ uses and benefits? Sure.

Are there better ways to get your marketing message to match your ideal client and consumer who is actively searching for you online? Yes there is. Video is just one smart way to do that.


Do you have a strategy?

Have you implemented your strategy to achieve your video marketing goals?


If you need help creating a video marketing strategy to laser focus for your ideal clients, I encourage you to reach out to me for a brief chat at 516-487-8207.

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I think that video is the future and you’re looking 5 years down the road, I think that the importance of television and radio are going to diminish and the importance of internet is going to rise. I think that anybody seeking to get a competitive advantage in their market needs to take the initiative and work on that now. And this is an opportunity to get in ahead of the curve and gain a competitive advantage.

Steve Kramer
Kramer Law Firm