Stealth Research: 9 Things I Look For When Watching an Attorney Video

Get your Free video review by Gerry Oginski, Founder of the Lawyers Video Studio

I do a lot of research about attorney videos.
I watch a lot of lawyer video.
I can instantly point out what’s good and what’s not.
I can show you in 10 seconds how to improve a video.
I can reveal to you how and why a video has not been optimized.
I can identify whether a video company who posted a video knew and understood how to maximize the chances that a video will be found and clicked on.

Let me share with you 9 things I personally look for when watching a colleague’s attorney video:

  1. Is the headline compelling?
  2. Is the thumbnail image interesting or embarrassing?
  3. How does the lawyer start the video?
  4. Is it a real lawyer talking or a slideshow?
  5. How does the attorney interact with the viewer?
  6. How long is the video?
  7. What’s the call to action?
  8. What’s in the description box?
  9. Are they using 3 key SEO tactics that 99.9% of video companies fail to use?

As a seasoned medical malpractice trial attorney, I eagerly love to watch fellow attorneys on trial. I love learning what really smart attorneys do successfully at trial and importantly learn a lot from not so savvy attorneys who make mistakes during trial.

Remember, it’s important to learn not just what TO do, but even more important to learn what NOT to do. The same is true for lawyers who create educational attorney video.

As someone who has personally created over 750 attorney videos to market my own solo practice in one of the most competitive legal markets in the country and have created over 2500 videos for my Lawyers Video Studio clients I have a decent handle on what works and what doesn’t.

If you’d like a brief critique of a video you’ve created to market your law firm and would like a professional opinion about it, reach out to me and I’d be happy to give you my thoughts. All inquiries are confidential and I’ll also give you some tips on how to improve your video in the future.

Simply schedule a call at 1-800-320-4314 or by email: Make sure you include a link to your video that you’d like critiqued.

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I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC