Stealth Research: 9 Things I Look For When Watching an Attorney Video

Get your Free video review by Gerry Oginski, Founder of the Lawyers Video Studio

I do a lot of research about attorney videos.
I watch a lot of lawyer video.
I can instantly point out what’s good and what’s not.
I can show you in 10 seconds how to improve a video.
I can reveal to you how and why a video has not been optimized.
I can identify whether a video company who posted a video knew and understood how to maximize the chances that a video will be found and clicked on.

Let me share with you 9 things I personally look for when watching a colleague’s attorney video:

  1. Is the headline compelling?
  2. Is the thumbnail image interesting or embarrassing?
  3. How does the lawyer start the video?
  4. Is it a real lawyer talking or a slideshow?
  5. How does the attorney interact with the viewer?
  6. How long is the video?
  7. What’s the call to action?
  8. What’s in the description box?
  9. Are they using 3 key SEO tactics that 99.9% of video companies fail to use?

As a seasoned medical malpractice trial attorney, I eagerly love to watch fellow attorneys on trial. I love learning what really smart attorneys do successfully at trial and importantly learn a lot from not so savvy attorneys who make mistakes during trial.

Remember, it’s important to learn not just what TO do, but even more important to learn what NOT to do. The same is true for lawyers who create educational attorney video.

As someone who has personally created over 750 attorney videos to market my own solo practice in one of the most competitive legal markets in the country and have created over 2500 videos for my Lawyers Video Studio clients I have a decent handle on what works and what doesn’t.

If you’d like a brief critique of a video you’ve created to market your law firm and would like a professional opinion about it, reach out to me and I’d be happy to give you my thoughts. All inquiries are confidential and I’ll also give you some tips on how to improve your video in the future.

Simply schedule a call at 1-800-320-4314 or by email: Make sure you include a link to your video that you’d like critiqued.

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins