Stealth Research: 3 Things to Look For When Viewing Another Attorney Video

1. What’s their title?
2. How do they introduce themselves?
3. How long is their attorney video?

Is their title compelling?

Does it intrigue you?

Does it draw you in? Does it make you want to watch?


Do they even introduce themselves? Some attorneys simply forget this crucial piece of the puzzle. That’s a mistake. You must always tell your viewer who you are. If you think your viewer already knows you, you could be making a serious mistake.


Is the attorney video 10 minutes? Is it a lecture on detailed statutes? Is it a 30 second commercial?

The key is whether it’s educational and has sufficient length to get a viewer to know you, like you and begin to trust you by the end of your great attorney video.

There are lots more things I look for when viewing an attorney video and will share those in the next blog post.

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The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman