Stealth Research: 3 Things to Look For When Viewing Another Attorney Video

1. What’s their title?
2. How do they introduce themselves?
3. How long is their attorney video?
TITLE

Is their title compelling?

Does it intrigue you?

Does it draw you in? Does it make you want to watch?

INTRO

Do they even introduce themselves? Some attorneys simply forget this crucial piece of the puzzle. That’s a mistake. You must always tell your viewer who you are. If you think your viewer already knows you, you could be making a serious mistake.

LENGTH

Is the attorney video 10 minutes? Is it a lecture on detailed statutes? Is it a 30 second commercial?

The key is whether it’s educational and has sufficient length to get a viewer to know you, like you and begin to trust you by the end of your great attorney video.

There are lots more things I look for when viewing an attorney video and will share those in the next blog post.

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