Why Speaking at Legal Marketing Seminars is So Rewarding

Gerry Oginski lecturing to really smart attorneys at Great Legal Marketing summit

Gerry Oginski lecturing to really smart attorneys at Great Legal Marketing summit

There comes a point when an attorney realizes he needs to learn how to market himself and his law firm. When that happens, they begin to realize they do not know how to accomplish all they want to achieve.

That usually leads them to attend a legal marketing seminar such as Great Legal Marketing or PILMMA or ATLAS or Mass Torts or M&L Marketing.

Those attorneys recognize the need to learn and implement something new compared to what they’re doing currently. Those attorneys usually have an open mind when attending such an event.

Those are the same attorneys who appreciate new ways to achieve their goals. Those lawyers wind up being really smart attorneys who understand that the old way of doing things may not be as relevant today as they once were.

When I’m invited to speak (which is often) at various legal marketing seminars, it gives me great pleasure to be able to motivate really smart attorneys to take action.

I love seeing that light bulb go on in their eyes when I teach them a new tactic or strategy using video that makes them realize they can do this!

I had the privilege to be asked to speak at Ben Glass’ legal marketing event known as the Great Legal Marketing Summit in Arlington, Virginia at the end of September 2013. Speaking to 300 really smart lawyers about why video marketing is so important, was so much fun.

Two weeks later in early October, I was speaking at the Bellagio in Las Vegas to attorneys at the Mass Torts Made Perfect seminar thanks to well-known trial attorney Mike Papantonio. Mike had seen me talk to the National Trial Lawyers seminar in Miami, Florida and as a result of that talk, awarded me the coveted award of Young Visionary in Law at a ceremony held later that year in Las Vegas.

It was really cool having my good friend and colleague Seth Price introduce me as a speaker to the Mass Tort attorneys who wanted to learn about the business of law and how to use video to market their law firm.

Two weeks after that at the end of October, I was invited by my good friend Ken Hardison, a personal injury attorney who runs PILMMA (Personal Injury Legal Marketing & Management Association) legal marketing seminar, to speak in Myrtle Beach, South Carolina about the importance of video marketing.

I was honored that Ken allocated one and a half hours to me to teach and educate the attorneys who attended the internet marketing bootcamp for lawyers.

After every one of these legal marketing seminars, it was so rewarding to see really smart lawyers come up to me and tell me how much they enjoyed my presentation and how much they learned.

Most important was not the accolades, but rather the burning desire each lawyer expressed to me to create a video marketing plan and begin implementing the strategies I just taught them.

That’s why speaking at these legal marketing seminars is so rewarding and fun.


If you have not yet experienced one of these seminars, I highly recommend going to one and suggest you make every effort to get there. It’s not only the content that will be eye-opening, but you’ll meet lawyers from across the country who eagerly share with you what they’re doing to market their law firm.

The relationships you build by meeting attorneys and their marketing people at these seminars are pure gold. You will develop friendships and bond with people who are looking to improve what they’re doing since none of the bar associations are teaching us how to do this.

Believe me, not one lawyer at any of these seminars comes for CLE credit. Want to know why? Because these are not CLE seminars. Instead, they teach you real-life practical information you can immediately use to market and manage your law firm.

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Gerry – I can’t thank you enough for guiding me through what would have been a disaster had anyone but you been behind the camera. My power point slides somehow disappeared from my laptop when using the hotel wireless internet … or maybe it was my “fat finger.” In any event, I knew the stuff because I had been giving public seminars on the content for years. But I tend to freeze without a visual cue. So, without visual cues, the day could well have been a huge disaster. While my practice niche is Elder Law, not PI or MedMal, you were like a football or basketball coach; despite my usual stumbles without visual cues, you were successful in getting me to go beyond the stumbles to a successful video shoot. Many thanks for your coaching!

Richard Habiger