Smart Lawyers Create Crappy Video to Market Their Law Firms Online

Why do they do it?

Because they think they know how.

They are ‘tech savvy’.

They have a video camera or an iPhone and believe the ‘gurus’ that by putting up something, it’s better than nothing.


Putting up crappy video means your viewers will never turn into callers.

Putting up video that is technically incorrect or has problems means that your viewer will believe that your legal ability is directly correlated to your technical ability.

The correlation has no basis in fact, but your viewer doesn’t know that. In fact, your viewer doesn’t care. Once you’ve made an impression on them, they don’t want to hear more. “Click…next video from the next lawyer…”

It’s true.

Your viewer wants to see a technically proficient video with no glaring problems or distractions. They want your great content. If you fail to give them what they want, they will go elsewhere. Guaranteed.

What can you do to insure that your video is technically good? Make sure you know how to create great quality video. Then you can focus on the message.

How do you create great video?


Learn from a colleague who has done it before you. Learn from someone who is willing to teach you. To educate you. Learn from a lawyer who has used video to successfully market his solo practice using online video.



Participate in my brand-new online video tutorial program called “Everything I know about video marketing for lawyers at $25,000 off!”

You’ll learn everything that I do, from start to finish. I take you from how to create your content to what equipment to use. I show you where I gets ideas for videos and much more. By joining my brand-new  introductory video tutorial program, you get to follow me, copy me and model my content as your own to create great video to market your law firm online.

Click here to get onto the pre-launch list for my new program designed for the do-it-yourself lawyer who is eager to create video on your own to market your law firm.

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I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys