If Your Ideal Client Isn’t Looking For Attorney Videos Online, Should You Still Create Attorney Video To Attract Them to You Online?

If your ideal client is NOT looking for you online, why are you spending your time and resources to get them online to find you?

If your ideal client doesn’t search the internet or YouTube looking for information, then you SHOULD NOT create attorney video to market to that ideal client.

It’s that simple. Or is it?

The better question I have for you is “How do you know your ideal client isn’t going online to search for you?”

How do you know your ideal client or consumer doesn’t have a computer and searches the internet for information?

If you are basing this on what you “feel” or “believe,” chances are good that you’re wrong.

The best way to know what your ideal clients or consumers are doing is to either survey them by an independent third party, or the simpler approach is to ASK THEM!

If you ask them, they will likely tell you the truth. Then you can make an educated decision based upon actual data and not some perception of what you ‘think’.

Small business owners and entrepreneurs (attorneys included) believe they know their clients well. They assume their potential clients act based on their experience and presumptions. Lawyers routinely believe their potential clients act the way the attorney would and therefore if the attorney would never go online to search for a professional, then their educated potential clients would likewise do the same.

WRONG.

Stop thinking what someone would or might do. Instead, find out definitively.

Even if you ‘believe’ that your ideal client doesn’t go online to look for information about hiring a professional, you are still better off creating great educational attorney videos to teach those who do go online to learn more about you and what information you provide to your viewer.

You have to look at the bigger picture.

Find out exactly where your ideal clients go to get their information. Then create great educational attorney video content WHERE THEY LOOK. Remember, it doesn’t have to be online.

If you create attorney videos and put them on a DVD, you could then create an ad in a MAGAZINE (you know that’s an offline media, right?) and have a call to action for your ideal client. Get it? Lots of different ways to market to your ideal clients using attorney videos. You just have to learn how.

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2 Responses to If Your Ideal Client Isn’t Looking For Attorney Videos Online, Should You Still Create Attorney Video To Attract Them to You Online?

  • joel denning says:

    Yesterday I met a client who drove Virginia from because she googled my geographical area and felt that she knew me because she could see me and hear me talk. Educational video is a must. Today I have a new client from my website, I have to confess I have not been setting the world on fire in terms of everything that you teach, I am working on some new ones as we speak. Almost Everyone goes online to find goods and services.

  • Excellent. Glad to hear it’s working for you Joel! Love to hear these stories.

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins