Stokes & Kopitsky, P.A.
Two years ago, the answer would have been a resounding “yes.”
However, as of today, YouTube is the number one video sharing site in the world. It is also the second largest search engine directly behind Google. YouTube is the king of video sharing online today.
However, that does not mean that all the other video sharing sites are irrelevant. Quite the contrary. You can still use those video sharing sites and leverage their smaller footprint. But, the question becomes whether it is necessary or important to post your videos on other sharing site.
As of today, my position has changed.
Since YouTube dominates the video game online, the answer has now reverted to “No.”
There are still some relevant video sharing sites, but the chances that a viewer will find your content there compared to YouTube and Google is much smaller.
That does not mean you should outright ignore it. Ideally, you want to get your educational attorney video out to as many places as possible and increase the chances that a viewer will find your content. However, it is no longer as important to blast your single video to 20 different video sharing sites as it used to be just two years ago.
To accomplish that ‘syndication’ effect, two major websites came into being. The first was TrafficGeyser and the other was TubeMogul, now known as One Load. They’d take one video and with the push of one button (and lots of preparation and effort behind the scenes) you could upload to 20, 30 or even 40 video sharing sites all at once.
Although we personally use One Load for my clients in the Lawyers Video Studio, I personally am drifting away from this concept. I tend to focus more on just three or four video sharing sites. The first and most important one is YouTube. The other two or three I will leave to your imagination for now. (Sorry for the tease, but I still have video marketing secrets that I reserve exclusively for my really smart Lawyers Video Studio clients.)
Remember, no matter where you post your videos online, you MUST understand how to optimize your videos to your advantage.
That includes creating compelling headlines, a vibrant description, keywords and tags. Then of course there are at least 10-15 steps that you MUST do to maximize the chances that a viewer will find your attorney video content, find it compelling, watch it till the end and then convert to a caller.
Here in the Lawyers Video Studio done-for-you programs, we do that all for you so you don’t have to worry about it. In my online video tutorial program for lawyers who want to learn how to do it all themselves, I teach you how to do all this. Your choice. You pick. Either way, you have to do it.