Should You Create Controversial Attorney Video?

megaphoneYou want to create great attorney video content.

You know what your viewers want. You know the ethical rules for your state but you’re itching to create something controversial that will get you noticed.

You know you can’t step over any ethical boundaries but you also know you can skirt the line. You desperately want one of your lawyer videos to go viral and get picked up by news outlets and other bloggers.

You wouldn’t mind some publicity even if it means taking an unpopular and controversial position.

It might get you noticed. It might get you calls. It might get you new clients.

Here’s my advice. It’s the same advice I give my kids.

Just because you can, doesn’t mean you should.

If you’re creating a controversial video just to be controversial and generate buzz about you, keep in mind that is a two sided coin. There are pros and cons to that argument.

Have you ever stood up and taken such a position publicly before? If not, are you willing to withstand criticism you’ll get from people with opposing viewpoints?

I know attorneys who have taken down their videos because viewers have criticized and made fun of them, even without their videos being controversial. In my opinion, that’s the wrong move. Those lawyers were likely thin-skinned and more worried about what others thought of them rather than the positions they stood for.

Before deciding on whether to create controversial attorney video, ask yourself what’s the goal of your video?

Is it to generate buzz?

Is it to educate the public?

Is it to attract viewers with the same opinions as you have?

If you don’t know why you’re creating a particular lawyer video, then I suggest not doing it. If you do know why you want to do it, you MUST weigh the pros and cons and ultimate push-back from viewers about your content.

Only then, after that examination, can you feel comfortable about your choice.

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2 Responses to Should You Create Controversial Attorney Video?

  • Gerry: Thank you for the reminder. It was fun to get into legal arguments back in law school, but engaging in controversy now as part of our public educational outreach is not likely to help the people we are trying to reach. The questions you ask on this post are valuable; they can help screen out extraneous ideas and opinions that won’t help the viewer. There is too much room for misunderstanding when content is unsettling and controversial.

  • I agree John. The public doesn’t want controversy just for the sake of controversy. We have a greater purpose which is to use this media as a way to educate the public about how these cases work.

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Gerry has a unique approach here. It’s basically a turnkey approach. Because he is a trial lawyer, he talks our language but yet he can help you get it down to the level it needs to be to connect with the people watching the video. I would tell anybody that this is the guy to go to.

David Glatthorn
David Glatthorn Law