Should You Create Attorney Video If Your Ideal Clients Are Not Online Looking For You?

searchingThe quick answer is “no.”

But then again the answer might be “maybe.”

I get this question from chief marketing officers and general counsel in large law firms. “My business is different,” is a frequent phrase I hear from lawyers who just don’t get it.

If you follow millionaire marketer Dan Kennedy, this too is a favorite phrase of his that he hears repeatedly.

If you have a law firm where you get 100% of your business from referrals, then there is absolutely no need to create  marketing messages online.

It doesn’t matter if it’s in the form of attorney videos, articles, blog posts, frequently asked questions, banner ads, pay per click ads and more. If you are in a position of getting all of your business referred to you and are doing well, then you do not need to create video to market your law firm.

However, those types of law firms are few and far between.

I’ve been to many seminars where I speak and teach attorneys across the country and I can count on one hand the number of law firms who fit into that category.

Even if the majority of your ideal clients do not search for you online, I can pretty much guarantee that once they have identified you as being the lawyer they are going to choose, they will go online to research you and your law firm. They need to do their due diligence and this is one of the easiest and simplest ways to do it.

  • They want to make sure that you have a web presence.
  • They want to see that you are credible.
  • They want to see that you have experience with their type of legal problem.
  • Ideally, they want to get to know you through your online presence before the actually meet you.
  • They want to hear you, see you and begin to trust you in order to feel confident that you are the right attorney for them.

If your new potential client is doing a due diligence search for information about you, and they simply find a static website that has not been updated in ages, what do you think will go through their minds?

Compare that to an attorney at law firm who has great educational  video content to offer a viewer. What do you think will go through their mind when they find great educational attorney video that addresses their particular problems and how you helped solve similar problems for other people?

Do you think that might help reassure them you are the right attorney and law firm for them?

Before you rush to judgment and decide whether creating attorney video is or is not right for you, you need to reconsider the question again.

You need to re-ask yourself what type of presence you have online today and whether it is sufficient to get a potential new client to know, like and trust you before they ever pick up the phone to speak to you. Only then can you make an educated decision about whether to create great educational video to market yourself and your law firm today.

Need help creating an entire video library of great content?

Reach out to me. I’m here to help you. I help attorneys create 50+ videos in a one-day video shoot.  I help attorneys just like you every single day. You can reach me at 516-487-8207 or by e-mail I look forward to helping you.

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Gerry, I want to thank you, you’ve helped me – not just to use video that actually converts and gets me what I want from the video that I use on the web. You have consistently delivered information to very smart, very savvy businesspeople – lawyers and professionals – that they just rave about and that they are going to start implementing in the next couple days to radically change and transform how they deliver the value to clients and how they get paid for it. Gerry, thank you! Fantastic!

David Frees
Unruh, Turner, Burke & Frees