Should Lawyers Stop Marketing and Practice Law?


I am amazed at the volume of traffic on Twitter about people who market to attorneys, and attorneys who actively market using the same old screaming method and jargon found in 30 second TV commercials that lawyers have always used.

Here are some examples as of 6/24/09
“Lawyer marketing with Twitter”
“Lawyer marketing with Facebook and MySpace”
“Injured? Call me”
“The Little Black Book” of lawyer marketing”
“A Lawyer’s Guide to Creating a Marketing Habit in 21 Days”
“Should Your Firm be Tweeting? Social Media Marketing 101 4 Attorney Marketing Online”
“New York personal injury lawyer marketing (press release)”

I don’t get it. If all these lawyers are busy marketing to potential clients, who is left to practice law and work on cases that are already active?

I also don’t understand why these lawyers who are actively promoting themselves continue to shout the same annoying message that have turned off the public for years. Stop yelling about your services. Instead, tell your viewers how you have helped others. Then, when you’ve done that, put it in a video.

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2 Responses to Should Lawyers Stop Marketing and Practice Law?

  • Victor says:

    I'll tell you one thing – practicing law is a whole lot more fun than marketing!

    @VBalasubramani

  • rjon robins says:

    First, a disclaimer is probably in order. . . I am an attorney but I have enjoyed most of my career and earned most of my income teaching other lawyers how to manage and how to market a small law firm (as if good management & good marketing could be separated one from the other.)

    Secondly I agree with what I think you are meaning to say here but I disagree with the way it came out. Let me explain. . .

    What came out is a very dangerous notion that the practice of law can somehow exist in a vacuum, separate & apart from such practical considerations as how to get clients, how to get the right clients, how to get paid from clients and how to manage the whole experience in such a way as to trigger repeat business and referrals from clients. I say it's dangerous because lawyers who fail to learn how and then market their law firms well are doomed to toil and don't ever get to discover just how much FUN it REALLY is to practice law profitably.

    Now what I think you meant to say is that all these lawyers who are going around throwing money away on BAD advertising could be doing themselves & their clients alot more good if they spend more time practicing law.

    But therein is the conundrum: How do you get to enjoy spending all your time practicing law if you don't know how to attract & retain enough clients? And why don't more law schools and more law firms and more Bar Associations offer training to prepare lawyers how to market a small law firm?

    (so they don't have to resort to these kinds of low-R.O.I. & arguably distasteful attempts at "marketing")

    Follow me on Twitter for more of these kinds of politically-incorrect (but still true) observations about law practice management & law practice marketing.

    @RJonRobins

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Testimonials

The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman