Sex Still Sells

Cosmopolitan magazine

I’m looking at the September cover of this month’s Cosmo (no, I don’t read it, but my wife does) and I’m amazed at the titles.

  • “Guys answer your sexiest sex Q’s”
  • “Naughty thoughts he has at work”
  • “What your va-jay-jay is dying to tell you”
  • “Go Naked. 19 ways to feel instant pleasure”
  • “The smile that gets you what you want”

If I didn’t know any better, I’d say this was a porno magazine. Some might say it’s soft-porn. Without discussing the distinction, let’s focus on just the headlines. What conclusions could you reach about readers who buy this magazine, based only on the headlines?

It’s a popular magazine. Lots of ads, which means companies are spending big money to advertise. The only way they’re advertising is because they believe their target demographic reads this magazine and there’s profit in those numbers.

Why do you think the editors of Cosmopolitan magazine consistently focus on sex-related topics to  drive readership and sales? The reason is simple. Sex still sells.

Although it’s unlikely you’ll be able to translate or use sex-related topics into marketing your law firm, a creative lawyer will immediately understand the significance of creating content that people want to learn about.

Imagine this law-related headline…

“Sexy baby-mama in crib dispute with hot and hunky absentee dad. Find out who gets the love-making bed in today’s episode of the legal reality show…”

Go out there and create great ethical video content and then tell me what you created.

 

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Testimonials

He is the solo practitioner that pretty much dominates the web for anything medical malpractice in New York, and frustrates the hell out of all the “big guys” that spend millions and millions of dollars. He’s tenacious, he’s very good at what he does, and he’s just “killing it”. In fact, he’s actually beating me in a lot of categories for video for lawyers. He is organized and methodical as both an attorney and as a video master. I would advise anybody that’s looking to do videos to talk to Gerry about his services.

Tom Foster
Foster Web Marketing