I Said “Don’t Create An Attorney Video Bio” but “She Said We Should…”

Secrets of Lawyer Video Marketing in the Age of YouTube

Secrets of Lawyer Video Marketing in the Age of YouTube

I just got back from Boston teaching a really smart group of attorneys some really cool strategies about video marketing.

One warning I had for them was not to spend their time, energy and resources creating attorney bios and here’s why…

I explained that when their ideal client or consumer is online looking for information about their legal problem, they DO NOT CARE about you, the attorney. At all.

Your viewer doesn’t care where you went to law school. He doesn’t care how old you were when you decided to become an attorney. Nor does he care about your motivating reason to go to law school.

Instead, the ONLY thing he cares about is how you can help solve his legal problem. That’s it!

One attorney in our group said she had spoken with a video company who told her that she should definitely create an attorney bio and feature it prominently on her website. I explained again that the only people who will watch that video are your parents, your kids, your law partner and maybe someone who is researching you by name.

Other than that, you  are wasting your time and energy to create an attorney bio video. If it makes you feel good talking about yourself, your credentials and your motivations along with your community involvement, go for it. Feed your ego. I’m not going to convince you otherwise. You probably know better than I and that’s Ok.

What I was also tempted to say during our teaching session is that if they wanted to follow the other video company’s advice to create attorney video bios, you should ask them whether they ever created video for an attorney that generated valid cases that generated profit for the firm.

I can pretty much guarantee they haven’t, and if they say “Yes,” ask them to prove it. They won’t be able to.

On the other hand, I have personally obtained valid cases from my educational videos that have resulted in $8.6 million in settlements. Ask them if they can say the same. They won’t be able to.

DOES VIDEO MARKETING WORK?

While at breakfast yesterday, I was speaking with one of my Lawyers Video Studio alumni, Greg Stokes; a really smart attorney from Atlanta, Georgia.

He told me of a case he recently settled for half a million dollars.

How did the client come to him? Specifically because of a video we created for him. Congratulations Greg for achieving a great result for your client!

As I was saying, if you want to go ahead and listen to some video company tell you to create a ‘feel-good’ attorney bio that nobody who is searching for you will ever watch, go right ahead. If you want to take advice and recommendations from a company that can’t show you results, then go right ahead, the choice is always yours.

However, if you want to learn best practices and learn what works and doesn’t, then maybe it will help to pay attention to someone who has just a little bit of experience doing this; someone who is also a practicing trial attorney…someone who has personally created over 1200 videos to market his own solo practice in one of the most competitive markets in the country and someone who has created 3000 videos for lawyers across the country.

As I said, the choice is yours.

 

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Testimonials

I highly recommend Gerry Oginski’s Lawyers Video Studio. He gave us the exact instructions to prepare high quality, high content, straight forward videos. During the shoot Gerry guided us through the process the whole way. Gerry gave us the exact feedback we need to keep our message on point in a succinct and meaningful way. He delivers a low pressure, simple, done-for-you system to prepare, shoot and production videos. If you want to create quality education based marketing videos that will produce response, you need to use Gerry’s service.

Ryan Pitz
Intake Academy