Podcast Interview: Setting measurable goals and video marketing with Gerry Oginski

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announceShow Notes

In this session of the Happy Go Legal Podcast, Chelsea interviews the dynamic Gerry Oginski. He has mastered his craft as a lawyer and touts running a highly recognized medical malpractice solo firm. He has reached new heights in his practice and client development by integrating video marketing into his firm, and shares with the Happy Go Legal listeners how he has been able to set and achieve measurable goals and share great resources with others.

More specifically in this session you will find out about . . .

  • How to slowly and regularly integrate marketing actions into your daily life
  • Why it is so important to NOT copy the marketing efforts of other lawyers
  • Why the “hope method” of marketing doesn’t work
  • How to distinguish yourself from your competition
  • Tips on navigating ethical obligations of legal marketing
  • A great resource to help you integrate video marketing into your firm’s outreach plan

Links from this session

The Lawyers’ Video Studio (Also on FacebookTwitter & YouTube)

The Law Office of Gerald M. Oginski (Also on FacebookTwitter & YouTube)

The Slight Edge: Turning Simple Disciplines Into Massive Success by Jeff Olson

Market Samurai (for SEO research)

Webinar explaining how to use Market Samurai to its fullest

Thanks again to

Chelsea Callanan at Happy Go Legal for this podcast interview!

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Gerry – I can’t thank you enough for guiding me through what would have been a disaster had anyone but you been behind the camera. My power point slides somehow disappeared from my laptop when using the hotel wireless internet … or maybe it was my “fat finger.” In any event, I knew the stuff because I had been giving public seminars on the content for years. But I tend to freeze without a visual cue. So, without visual cues, the day could well have been a huge disaster. While my practice niche is Elder Law, not PI or MedMal, you were like a football or basketball coach; despite my usual stumbles without visual cues, you were successful in getting me to go beyond the stumbles to a successful video shoot. Many thanks for your coaching!

Richard Habiger