Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
You might not think it important, but it actually is. If you take the time to look at your YouTube analytics, it gives you an exact breakdown of when people watch.
For my own videos, the majority of people who watch my videos do it Monday through Friday. There is much less viewership on the weekend. That does not mean that people are not watching. Just not as much compared to during the week.
On the weekends, people are doing things that are important to them. Spending time with friends, family, running errands and more. I find it an interesting observation that the majority of views to my own attorney videos come during the week.
I also find it remarkable when video “gurus” tell you that you should not create video for more than 45 seconds-one minute long. They support that argument by claiming that viewers cannot keep their attention for that long.
They are full of it.
Ask them to show you their own statistics of the average length a viewer has stayed around to watch any of the videos they have created for their attorney clients. They typically will not be able to.
My analytics, on the other hand, using 1361 of my own videos as a benchmark, shows an average view time of between 2 -2 1/2 minutes. That’s an average time. There are obviously outliers at both ends of the spectrum.
If you know that the majority of your viewers are watching during the week and not on the weekend, what strategy can you then implement in order to take advantage of that knowledge?
Some really savvy attorneys would say that they should only post their videos during the week. Others would say it doesn’t matter. What do you say?
My personal opinion and best practices recommendation is to not pay attention to when your videos are watched. Don’t pay attention to what time of day they are watched. Don’t pay attention to what actual days they are watched during the week or weekend.
In my opinion, none of that makes any difference whatsoever.
Want to know why not?
It’s because a viewer who has a legal problem and is searching for information will do it at whatever time of the night or day, week or weekend they feel is appropriate. You have absolutely no control over when a viewer will be searching for that information.
Your goal however is to make sure you have fully optimized your videos in order to maximize the chances that they will find your content, find it compelling, and follow your call to action to reach out for more information.
Focusing on what day of the week or what time of day a viewer watches your attorney video is, in my opinion inconsequential.
Have you created video that’s working?
If it’s not working, I urge you to reach out to me for free video audit. If you have not yet created video & would like to learn how we can make creating videos hassle free, fun, and exciting, then reach out to me at 516-487-8207 and let’s see if we are good fit.