P90X Workout Program
Have you ever woken up in the morning, looked out the window and just wanted to go back to bed? Have you ever sat in your office with a pile of papers in your inbox that just have to be done but you have no desire or inclination to get to it? Have you seen those fitness gurus on TV who promote their great products but you just don’t feel like making the effort to do all that work to get the results that they talk about?
If so, you are like many people. You want the results, but don’t always have the energy, desire or inclination to get the results you want to achieve.
Not long ago, I was up late on a Saturday night and was flipping channels on TV. I came across an infomercial for P90X, a fitness workout program. I was so fascinated by the infomercial that I could not pry myself away and turn the TV off. I am ashamed to say that I watched the entire infomercial. I never watch infomercials. Ever. Yet, the results were fascinating. The fitness workout looked amazing. The video quality of the infomercial was great. The before and after testimonials were totally believable. Ordinary people explaining extraordinary results. I’m telling you, I was hooked. The next day, I told my wife about this infomercial and she was shocked. She knows that I never watch that nonsense. However, I was so pumped up about the results these people achieved using this program that I just had to have this program.
I’m pleased to say that when I received the DVDs, I was super-excited. I immediately began exercising vigorously. I did it every day for three weeks. Six months later those DVDs are sitting next to my TV getting very little use. What the heck happened?
The reality is that nothing happened. The reality is that other more important things got in the way. The reality is that the results I wanted to achieve using this program have been put off day by day. I’m now six months beyond the point I purchased this program and I don’t have a sixpack of abs nor do I look like the Incredible Hulk. However, I recognize that not having the results I wanted has nothing to do with the excellent P90x program. It has everything to do with my motivation and ability to put into action the fitness regimen that would get me the results I want.
Why am I talking about motivation and P90x? Importantly, what does this have to do with creating video to market your law firm? As always, it has everything to do with creating video to market your practice.
Here’s why. As lawyers, we get extremely busy during the day handling our clients pressing problems, emergencies and dealing with day to day issues. When we get busy, our desire to market ourselves fall by the wayside. We believe that marketing can wait while we attend to our clients day-to-day needs. Before you know it, days, weeks and months have gone by and we have failed to press forward with our marketing messages in ways that will get us results.
Lawyers who participate in my total online video success program are actually given the video equipment so they can create video any time they like. Every single lawyer is pumped up and energized after our video shoot because they recognize the incredible potential of creating massive numbers of education-based videos to market themselves online. However, when work gets in the way of our motivation, weeks and months will go by where that video equipment will sit dormant just begging to be turned on and used.
Each of us has the ability to achieve the desired results we want. The goal is to build up enough energy and momentum to take positive action to get those results. As internet marketing genius Frank Kern says, “Taking imperfect action is always better than inaction.”
I have always said that smart lawyers make decisions. Really smart lawyers take action on those decisions. The smartest lawyers are ones who implement the decision to take action. Those are the lawyers who see results.
Here’s my challenge to you: If you can get me motivated to get back on track with my P90x fitness program, I will get you motivated to creating an entire video library to help you market your message online. Simply leave your motivational messages below in the comments section. To your success!