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“Why not?” I asked.
“I don’t know. Maybe the attorney who created the video didn’t know what they were.”
“Maybe the video company that produced the video for the attorney didn’t know how to create them,” I replied.
Let’s take a look and see what else they’re missing…
First, a really compelling headline. That’s strike one.
Second, a video that lasts only one minute. Not enough time to build trust with your viewer. Strike two.
Third, no spotlight annotations anywhere in the video. Strike three. You’re out. Next batter please.
I kept looking though.
There’s no interactive transcript. Strike four.
There’s no blog post to accompany this video. Strike five.
There’s no article to supplement the video. Strike six.
I can’t find any FAQ to support the video anywhere online. Strike seven.
There’s a pithy description under the video player with limited information. Strike eight.
Eight obvious problems with this particular attorney video. The attorney’s name and where he practices doesn’t matter for the purposes of this blog post. Nor is the title or his content important right now.
I can guarantee you though that this attorney, who has spent time, effort and resources to create this video will scratch his head in the months to come wondering why his video will likely not generate calls to his office. Read this blog post again and you’ll see the answer.
DID YOU KNOW…
That in the Lawyers Video Studio done-for-you video marketing programs (20 videos, 30 videos, 50+ videos, 100+ videos, 150+ videos, 200+ videos and 300 videos) we create an interactive transcript for you, so you don’t have to?
Did you know we