“Objection Your Honor!…This Attorney Video Has No Spotlight Annotations!”

YouTube Related Videos

“Why not?” I asked.

“I don’t know. Maybe the attorney who created the video didn’t know what they were.”

“Maybe the video company that produced the video for the attorney didn’t know how to create them,” I replied.

Let’s take a look and see what else they’re missing…

First, a really compelling headline. That’s strike one.

Second, a video that lasts only one minute. Not enough time to build trust with your viewer. Strike two.

Third, no spotlight annotations anywhere in the video. Strike three. You’re out. Next batter please.

I kept looking though.

There’s no interactive transcript. Strike four.

There’s no blog post to accompany this video. Strike five.

There’s no article to supplement the video. Strike six.

I can’t find any FAQ to support the video anywhere online. Strike seven.

There’s a pithy description under the video player with limited information. Strike eight.


Eight obvious problems with this particular attorney video. The attorney’s name and where he practices doesn’t matter for the purposes of this blog post. Nor is the title or his content important right now.

I can guarantee you though that this attorney, who has spent time, effort and resources to create this video will scratch his head in the months to come wondering why his video will likely not generate calls to his office. Read this blog post again and you’ll see the answer.


That in the Lawyers Video Studio done-for-you video marketing programs (20 videos, 30 videos, 50+ videos, 100+ videos, 150+ videos, 200+ videos and 300 videos) we create an interactive transcript for you, so you don’t have to?

Did you know we

  • Create a blog post for every single video you create? (So you don’t have to!)
  • Create spotlight annotations for every video on YouTube? (So you don’t have to!)
  • Create the headlines, descriptions, keywords and tags for each of your attorney videos? (So you don’t have to!)
Our goal is to help you maximize the chances that a viewer will find and watch your content. There are lots of tips, tactics and strategies you should be using with video online to market your law firm. If you’re not doing all those strategic things, you’re missing out and leaving significant opportunities on the table.
Want help creating your attorney videos?
Give me a call and let’s chat. To set up a call and learn some really useful tips, reach out to Kathleen to set up a call, 1-800-320-4314 or by email: kathleen@lawyersvideostudio.com. I welcome your call!
Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins