“Objection Your Honor!…This Attorney Video Has No Spotlight Annotations!”

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“Why not?” I asked.

“I don’t know. Maybe the attorney who created the video didn’t know what they were.”

“Maybe the video company that produced the video for the attorney didn’t know how to create them,” I replied.

Let’s take a look and see what else they’re missing…

First, a really compelling headline. That’s strike one.

Second, a video that lasts only one minute. Not enough time to build trust with your viewer. Strike two.

Third, no spotlight annotations anywhere in the video. Strike three. You’re out. Next batter please.

I kept looking though.

There’s no interactive transcript. Strike four.

There’s no blog post to accompany this video. Strike five.

There’s no article to supplement the video. Strike six.

I can’t find any FAQ to support the video anywhere online. Strike seven.

There’s a pithy description under the video player with limited information. Strike eight.

Wow.

Eight obvious problems with this particular attorney video. The attorney’s name and where he practices doesn’t matter for the purposes of this blog post. Nor is the title or his content important right now.

I can guarantee you though that this attorney, who has spent time, effort and resources to create this video will scratch his head in the months to come wondering why his video will likely not generate calls to his office. Read this blog post again and you’ll see the answer.

DID YOU KNOW…

That in the Lawyers Video Studio done-for-you video marketing programs (20 videos, 30 videos, 50+ videos, 100+ videos, 150+ videos, 200+ videos and 300 videos) we create an interactive transcript for you, so you don’t have to?

Did you know we

  • Create a blog post for every single video you create? (So you don’t have to!)
  • Create spotlight annotations for every video on YouTube? (So you don’t have to!)
  • Create the headlines, descriptions, keywords and tags for each of your attorney videos? (So you don’t have to!)
Our goal is to help you maximize the chances that a viewer will find and watch your content. There are lots of tips, tactics and strategies you should be using with video online to market your law firm. If you’re not doing all those strategic things, you’re missing out and leaving significant opportunities on the table.
Want help creating your attorney videos?
Give me a call and let’s chat. To set up a call and learn some really useful tips, reach out to Kathleen to set up a call, 1-800-320-4314 or by email: kathleen@lawyersvideostudio.com. I welcome your call!
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Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law