D. J. Banovitz
D. J. Banovitz, Attorney at Law
Turns out it was a self-promoted PR release on a pay-for-it news release site. I knew what this was. A lawyer-consumer wouldn’t know it was a self-promotional piece unless you looked carefully.
I was interested in what this firm did for their lawyer clients. So I went to their website and poked around. They’ve been in business ten years. They proclaimed to have done tons of stuff for lawyers including websites, promotional items, printed items and more. I looked at their portfolio and was not impressed.
They had a ‘video’ section on their portfolio and I was intrigued. They had less than a handful of videos- of themselves. Hmmm. They proclaimed that they successfully utilized social media channels into their lawyer-client’s marketing.
They had no video in their video portfolio of work they had done for other attorneys. Troubling.
Then I went to their YouTube channel. That’s what was eye opening for me.
They had a channel since 2007. There were less than ten videos on there. There were only 14 subscribers to their channel. The views were pitiful.
They somehow forgot that YouTube is a social media channel. Big mistake.
Not only were they NOT using YouTube as a social media channel, but they were totally neglecting video as a key marketing tool in their client’s arsenal. Another big mistake.
Next time a legal marketer tells you how effectively they use video, ask to see their YouTube channel. Then click on the “About” tab and scroll down half-way. It will tell you when they signed up on YouTube, how many videos they have, how many views those videos have generated & the number of subscribers to their channel.
Ironically, I hadn’t checked the “About” tab on my YouTube channel…ever, until a marketing guy who was interviewing me checked it during our interview and was shocked. He said he’s never seen a channel like mine. My channel has over 1,000 videos that I personally created to market my solo law practice and over 700,000 [organic] views. Oh yeah, he mentioned that I have over 780 subscribers too.
If you need help creating your own great educational video, reach out to me. I can help. Let’s see if we’re a good fit & you’re welcome to take a look at my YouTube channel anytime