John was actually whining. He was complaining. He had hired a video production company to create 10 videos and he was upset.
He hadn’t gotten any calls from people who had watched his videos. He called me to see if I could help him.
His first words were “My video does nothing. They don’t generate any calls.”
I decided to ask a few questions.
“What content is in your video?”
“I don’t know. In one video, the camera guy asked me to talk about the types of cases I handle.”
“Why is that a compelling video to someone who is searching for an attorney online?” I asked.
Total silence. I could ‘hear’ him think through that question. Ten seconds later he meekly admitted that it really wasn’t a compelling topic. Bingo. Now I’ve got answer #1. Let’s go to question #2.
“How long are your videos?”
“I don’t know. Maybe 30 seconds, maybe 45 seconds,” he replied.
“How long does it take a viewer to get to know you, like you and begin to trust you?” I asked.
“I have no idea,” he responded.
Ok, now I have answer #2.
“How did you know what to talk about in your videos?” I inquired.
“The video guy who showed up just asked me a bunch of questions and I answered them.”
“Did you prepare your content and how you presented the answers before your video shoot?”
“No. I was just told that there’s a series of questions they’ll ask, and I just answer as if a client asked me.”
Now I had all the information I needed to answer John’s question.
John had no idea what content to create. The topics he was being asked to talk about were hardly compelling. In fact, nobody would ever find his content because it was so vague and general. His video company didn’t prepare him how to answer the questions.
Now, imagine you are getting your client ready for a deposition and you simply say “Just answer the defendant’s questions and you’ll be fine.” What would you say to an attorney who fails to prep a client for deposition or trial? I have a few choice words for that scenario that I can’t publish here.
How can you hire a video company to create video for you if you don’t know what to talk about and they fail to prep you for your video shoot?
Also, the length of John’s videos were woefully inadequate. Nobody is going to get to know him in just 30-45 seconds.
Finally, having only 10 videos isn’t enough anymore. 48 hours of video content are uploaded to YouTube every minute. Do you really think your 10 videos will get you to stand out from the crowd?
Not a chance. You need an entire video library.
What are you waiting for? Get up off your behind, shut off your computer and start cranking out more educational video to market your law firm.
Need help doing that?
Pick up the phone to call to see how you can create 50 videos in a one-day video shoot. Leave a message for my production manager Kathleen at 1-800-320-4314 or send her an email: firstname.lastname@example.org. I welcome your call.