“My Video Doesn’t Generate Calls,” said the Attorney

John was actually whining. He was complaining. He had hired a video production company to create 10 videos and he was upset.

He hadn’t gotten any calls from people who had watched his videos. He called me to see if I could help him.

His first words were “My video does nothing. They don’t generate any calls.”

I decided to ask a few questions.

“What content is in your video?”

“I don’t know. In one video, the camera guy asked me to talk about the types of cases I handle.”

“Why is that a compelling video to someone who is searching for an attorney online?” I asked.

Total silence. I could ‘hear’ him think through that question. Ten seconds later he meekly admitted that it really wasn’t a compelling topic. Bingo. Now I’ve got answer #1. Let’s go to question #2.

“How long are your videos?”

“I don’t know. Maybe 30 seconds, maybe 45 seconds,” he replied.

“How long does it take a viewer to get to know you, like you and begin to trust you?” I asked.

“I have no idea,” he responded.

Ok, now I have answer #2.

“How did you know what to talk about in your videos?” I inquired.

“The video guy who showed up just asked me a bunch of questions and I answered them.”

“Did you prepare your content and how you presented the answers before your video shoot?”

“No. I was just told that there’s a series of questions they’ll ask, and I just answer as if a client asked me.”

Now I had all the information I needed to answer John’s question.

ANALYSIS

John had no idea what content to create. The topics he was being asked to talk about were hardly compelling. In fact, nobody would ever find his content because it was so vague and general. His video company didn’t prepare him how to answer the questions.

Now, imagine you are getting your client ready for a deposition and you simply say “Just answer the defendant’s questions and you’ll be fine.” What would you say to an attorney who fails to prep a client for deposition or trial? I have a few choice words for that scenario that I can’t publish here.

How can you hire a video company to create video for you if you don’t know what to talk about and they fail to prep you for your video shoot?

Also, the length of John’s videos were woefully inadequate. Nobody is going to get to know him in just 30-45 seconds.

Finally, having only 10 videos isn’t enough anymore. 48 hours of video content are uploaded to YouTube every minute. Do you really think your 10 videos will get you to stand out from the crowd?

Not a chance. You need an entire video library.

What are you waiting for? Get up off your behind, shut off your computer and start cranking out more educational video to market your law firm.

Need help doing that?

Pick up the phone to call to see how you can create 50 videos in a one-day video shoot. Leave a message for my production manager Kathleen at 1-800-320-4314 or send her an email: kathleen@lawyersvideostudio.com. I welcome your call.

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2 Responses to “My Video Doesn’t Generate Calls,” said the Attorney

  • Bill Cobb says:

    Great Post, Gerry. Would be better if there was a 3 minute video to accompany the video blog post! You need the text for google indexing, but a short video is more interesting. And, since your specialty is teaching video and communicating via video, your post should include video as well.

  • I agree Bill. A short video clip would be more interesting. Ahhh…that’s the rub isn’t it?
    When you’re busy practicing law and helping lawyers across the country create video to market their law firms online, how then can you find the time to create 3 blog posts/week, 52 weeks/year?

    How do you manage two businesses and deal with a household of 4 kids and a wife who works harder than I do?
    How do you have time to write 7 books and continue to update your website and blog on a daily basis?
    How do you have time to invest in yourself to learn how to improve your marketing for both your law practice and your video marketing business?
    How do you have the time and energy to crank out a consistent, continuous stream of useful, relevant video to market your own law firm?

    I just don’t know :-)
    But you’re right…and I agree with you.
    I’d love to create a video clip for every blog post I do….in an ideal world. But that’s just not realistic.
    Especially when you think about how long it takes to create/edit/publish a single video.

    As an example, let’s go thru the time it takes:
    Set up equipment: 15 mins
    Check video settings/ camera settings/ frame/ audio/ white balance: 30 mins
    Shoot video: 45 mins (to get 4 or 5 video clips at once)
    Take down equipment: 15 mins
    Upload video to computer: 10 mins
    Edit ONE video: 30 mins- 45 mins
    Render video: 15-30 mins (depending on length)
    Upload to multiple video sharing sites (or just one): 15 mins

    That’s just for one video!
    Get the idea?
    Thanks for your great comment Bill. If you can offer a suggestion about how to reduce the time it takes to create a quality video, then I’m all ears and would love to learn.

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I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC