My 2013 New Year’s Lawyer Marketing & Reading List- Take Notes & Head Over to

  1. The Thank You Economy, by Gary Vaynerchuk
  2. No B.S. Wealth Attraction in the New Economy, by Dan Kennedy
  3. The Third Screen, by Chuck Martin
  4. Making Ads Pay, by John Caples
  5. No B.S. Trust-Based Marketing, by Dan Kennedy & Matt Zagula
  6. The Slight Edge, by Jeff Olson (Another favorite of mine)
  7. Words That Work, by Dr. Frank Luntz
  8. Pitch Anything, by Oren Klaff (A real favorite of mine)
  9. As The Crow Flies, by Jeffrey Archer (not a marketing book, but still one of my favorite fiction books)
  10. Israel’s Secret Wars, by Ian Black & Benny Morris (a non-fiction book-A history of Israel’s Intelligence Services)
Your goal as a lawyer looking to market your law firm is to expand your horizons.
You should become a marketing student and learn everything you possibly can. Learn from others who have succeeded in growing their law firm. By constantly learning you will find nuggets of information that you can model and apply in your own law practice.
Surrounding yourself with really smart attorneys who are always eager to learn and share, you will immediately recognize that there is much to learn and study.
As Dan Kennedy and my good friend, fellow trial attorney and lawyer marketing expert Ben Glass always say, “You are the sum of the five closest people you hang out with.”
If the people you hang out with are upbeat, optimistic, energetic and excited to learn and share, you will adopt the same attitude that they have. If you hang out with whiners and complainers, they will become downers and your outlook will reflect those unfortunate viewpoints.
Now, go out and read some great books!
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2 Responses to My 2013 New Year’s Lawyer Marketing & Reading List- Take Notes & Head Over to

  • Barry Doyle says:

    I really liked Kennedy’s Trust BasedMArketing book and the How to Pitch Anything book. The Words that Work book is valuable not just for marketing purposes but also for trial advocacy – I think I was first exposed to it at an AAJ Overcoming Jury Bias seminar.

    I always go back to the Gerber E-Myth books and Kennedy Time Management and Ruthless Management of People & Profits books a few times a year.

    I read a book called the Customer Creation Equation this year that I really enjoyed.

  • What I find most amazing is that many of these marketing books can and should be used by attorneys to improve how they think, how they write and how they advocate for their clients. You’re right. They work great for trial advocacy as well.

    I recently wrote a blog post which will be published in a few months about how becoming a video editor has made me a better attorney. It all has to do with applying the concepts we learn from these marketing books into what we do as attorneys on an everyday basis. Thanks for your comment Barry!

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New York Attorney Gerry Oginski is the leading expert on creating lawyer videos. He is the uncontested master of using video to generate new business for lawyers.

Larry Bodine