My 2013 New Year’s Lawyer Marketing & Reading List- Take Notes & Head Over to

  1. The Thank You Economy, by Gary Vaynerchuk
  2. No B.S. Wealth Attraction in the New Economy, by Dan Kennedy
  3. The Third Screen, by Chuck Martin
  4. Making Ads Pay, by John Caples
  5. No B.S. Trust-Based Marketing, by Dan Kennedy & Matt Zagula
  6. The Slight Edge, by Jeff Olson (Another favorite of mine)
  7. Words That Work, by Dr. Frank Luntz
  8. Pitch Anything, by Oren Klaff (A real favorite of mine)
  9. As The Crow Flies, by Jeffrey Archer (not a marketing book, but still one of my favorite fiction books)
  10. Israel’s Secret Wars, by Ian Black & Benny Morris (a non-fiction book-A history of Israel’s Intelligence Services)
Your goal as a lawyer looking to market your law firm is to expand your horizons.
You should become a marketing student and learn everything you possibly can. Learn from others who have succeeded in growing their law firm. By constantly learning you will find nuggets of information that you can model and apply in your own law practice.
Surrounding yourself with really smart attorneys who are always eager to learn and share, you will immediately recognize that there is much to learn and study.
As Dan Kennedy and my good friend, fellow trial attorney and lawyer marketing expert Ben Glass always say, “You are the sum of the five closest people you hang out with.”
If the people you hang out with are upbeat, optimistic, energetic and excited to learn and share, you will adopt the same attitude that they have. If you hang out with whiners and complainers, they will become downers and your outlook will reflect those unfortunate viewpoints.
Now, go out and read some great books!
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2 Responses to My 2013 New Year’s Lawyer Marketing & Reading List- Take Notes & Head Over to

  • Barry Doyle says:

    I really liked Kennedy’s Trust BasedMArketing book and the How to Pitch Anything book. The Words that Work book is valuable not just for marketing purposes but also for trial advocacy – I think I was first exposed to it at an AAJ Overcoming Jury Bias seminar.

    I always go back to the Gerber E-Myth books and Kennedy Time Management and Ruthless Management of People & Profits books a few times a year.

    I read a book called the Customer Creation Equation this year that I really enjoyed.

  • What I find most amazing is that many of these marketing books can and should be used by attorneys to improve how they think, how they write and how they advocate for their clients. You’re right. They work great for trial advocacy as well.

    I recently wrote a blog post which will be published in a few months about how becoming a video editor has made me a better attorney. It all has to do with applying the concepts we learn from these marketing books into what we do as attorneys on an everyday basis. Thanks for your comment Barry!

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins