McGlinn & McGlinn, Attorneys at Law
I get this question from time to time.
Lawyers want to know whether they only need to create a handful of legal marketing videos. They want to know if they can stop after doing 20 videos. They want to know if they can stop after doing 50 videos.
Here is what I tell them.
YouTube and Google reward you for creating fresh new video content that’s relevant to the information your viewers are searching for. They reward you in many different ways. They reward you in the search engines when someone does a search and your videos come up higher than other related videos. They reward you when people click through from your YouTube video directly to your website.
YouTube rewards you when you embed a video and put it onto your website or blog.
Here’s a great analogy…If a new client comes into your office and asks you questions, do you tell your new client “I’m sorry Mrs. Jones, but there is a limit to how many questions you can ask and how many answers I can give you.”
Of course you would never do that. Likewise, the same answer applies in terms of deciding how much video to create and market your law firm online.
When lawyers participate in my done-for-you video marketing programs and are deciding on which program to join, they will often ask for my recommendation. In response, I ask them this key question:
“What do you want to achieve with your legal marketing videos?”
In other words, what are your video marketing goals? Is it to “brand” yourself? Is it to attract high-value and highly profitable cases? Is it to provide a public service by educating your consumers?
There are many goals and motives for attorneys who create video online today.
My personal philosophy is that our consumers and ideal clients are looking for great information to teach them about their problems. The more great content you can put online to help these people understand a little about their problems, the more you are recognized as the go-to resource to answer questions about their legal problems.
I’m still amazed that there are lawyers today who refuse to give away information for free unless the client pays a hefty initial consultation fee. I understand the reluctance to open up their doors unless they receive compensation for their time, but those same attorneys are shortsighted and fail to recognize the tremendous value of giving away great information which then builds up trust, familiarity and confidence in you as an attorney.
In my opinion, you can never make enough videos to market your law firm today. You need to create great educational video content on a consistent basis and that could be every month, every few weeks, every week, every day or some other formula that works for you. The point is, you need to do it consistently.
Legal video marketing is an ongoing strategy that you should be employing in your law firm. Plant the seeds now so that you will be able to harvest the benefits in the future.
**If you need help getting your great content onto video** in a way that is interesting and compelling, pick up the phone and call. I can help. I do this personally EVERY DAY in my own practice and help lawyers across the country do the same. Call me at 516-487-8207.