Learn to Be Different

As kids, we are taught to be like other kids. In school, we are rewarded for being the same and doing the same things. If you went to a private school, you all wore the same clothes. Nothing was different except your personalities.

Your goal as a marketer of legal services is to be different.

No matter what your legal niche, all of your competitors know the same law as you do. It’s a fact. The only difference is your experience level and accomplishments.

You should strive to be different. In fact, you should relish being different.

No…I’m not talking about being eccentric. I’m talking about standing out from the crowd.


Two ways.

(1) Your personality is what makes you special and different, and

(2) How you do what you do makes you different.

Watch the video above to see how I’m different. Do you know any lawyers who use such a blazingly bright blue background in their videos? I don’t. If you do, let me know. I’d like to watch their videos.

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Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA