Learn to Be Different

As kids, we are taught to be like other kids. In school, we are rewarded for being the same and doing the same things. If you went to a private school, you all wore the same clothes. Nothing was different except your personalities.

Your goal as a marketer of legal services is to be different.

No matter what your legal niche, all of your competitors know the same law as you do. It’s a fact. The only difference is your experience level and accomplishments.

You should strive to be different. In fact, you should relish being different.

No…I’m not talking about being eccentric. I’m talking about standing out from the crowd.


Two ways.

(1) Your personality is what makes you special and different, and

(2) How you do what you do makes you different.

Watch the video above to see how I’m different. Do you know any lawyers who use such a blazingly bright blue background in their videos? I don’t. If you do, let me know. I’d like to watch their videos.

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I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys